Coker Group will utilize MOR’s extensive history, knowledge and footprint in the European classic car market to increase its reach and distribution in the EU and beyond
Chattanooga, Tenn. (October 31, 2018) – The Coker Group, the leading manufacturer of collector car and motorcycle wheels and tires that includes the Coker Tire, Wheel Vintiques, Universal Vintage Tire, Phoenix Race Tires, Specialty Wheel and Roadster Wire Wheel brands, has announced a strategic partnership with German tire distributor MOR (Münchner Oldtimer Reifen) GmbH.
Based in Holzkirchen, Germany, MOR is a leading supplier of vintage and classic vehicle tires in business for nearly 35 years. The acquisition of MOR represents the progression of the Coker Group’s international expansion into new and growing world markets. MOR and its founder and managing partner Valentin Schaal will continue to lead the company with the existing leadership team.
“The Coker Group is excited to expand its European operations with MOR.” said Wade Kawasaki. “MOR’s decades of experience and deep roots in the European vintage vehicle market will provide a great basis for partnership. Valentin’s dedication to providing the highest level of customer service and top-quality products to customers is a value we share here at Coker.”
Schaal founded MOR in 1983 and over the last three and a half decades has become a leader in the vintage vehicle tire and accessory market in Germany. From its headquarters in Holzkirchen, 25 minutes south of Munich, MOR specializes in vintage tires for cars, motorcycles and utility vehicles as well as period correct wheels, accessories and repairs. MOR’s acquisition by Coker enables further access to the growing European market of vintage tire customers.
“When I started MOR, I wanted to deliver excellent customer service and advice,” said Valentin Schaal. “My vision was to reach classic car lovers all over the world, and Coker Group will allow me to spread this vision to a global level beyond the borders of Europe. I am looking forward to a great partnership.”
For those not attending the 2018 SEMA Show, the press conference for this announcement can be found on Coker Tire’s Facebook page (www.facebook.com/cokertireco).
ABOUT COKER TIRE COMPAMY, INC.
Coker Tire Company, Inc., based in Chattanooga, Tennessee, is the world’s largest manufacturer/ supplier of collector vehicle tires and motorcycle tires, with distributors in more than 30 countries. Since 1958, Coker Tire Company has supplied collector vehicle enthusiasts with tires and wheels for many applications. With such brands as Firestone, Michelin, U.S. Royal and BFGoodrich, the product line at Coker Tire is filled with high quality bias ply and radial tires. For more information, to request a catalog or to place an order, call (800) 251-6336 or visit the website at www.cokertire.com.
