Chevrolet Performance, a division of General Motors and Goodguys have finalized a three-year collaboration that will continue the Chevrolet Performance GM Iron Builder of the Year and Chevrolet Performance Retro Iron Builder of the Year awards
PLEASANTON, Calif. (May 9, 2022) – Goodguys, the organizer of America’s favorite car show, has announced the extension of a deal with General Motors to present the Chevrolet Performance GM Iron Builder of the Year and the Chevrolet Performance Retro Iron Builder of the Year awards through the 2024 show calendar. Each show season, Goodguys and Chevrolet Performance will recognize two professional builders with the top performance-built GM and GM-powered vehicles. Winners in each category will receive a Chevrolet Performance Connect & Cruise powertrain system.
The Chevrolet Performance Retro Iron Builder of the Year title recognizes an exceptional non-GM bodied build powered by a GM engine. The Chevrolet Performance GM Iron Builder of the Year award is given to an outstanding GM-bodied build with a GM drivetrain. Finalists for these awards will be chosen at each Goodguys show before selecting overall winners at the end of the season. The winning builders will be awarded an engine and transmission package with a value of $31,218 (GM Iron) and $21,349 (Retro Iron). The award-winning vehicles will be displayed at the Goodguys season finale event, the Speedway Motors Southwest Nationals in Scottsdale, Arizona, and featured in Goodguys’ print and digital media outlets.
“Chevrolet Performance is proud to continue the collaboration with Goodguys,” said Todd Gallant, Manager Chevrolet Performance COPO and Promotions. “The hotrodders, builders and enthusiasts of Goodguys truly exemplify our passion for performance.”
This year, the Chevrolet Performance Retro Iron Builder of the Year winner will take home an LT4 Connect & Cruise powertrain system. The Chevrolet Performance GM Iron Builder of the Year winner will win a ZZ6 EFI Connect & Cruise powertrain system. In addition, GM will sponsor the Goodguys Chevrolet Performance Builder’s Choice special parking area on Saturday at each event where some of the best builds in the country will register to go after Goodguys awards.
“Following a successful inaugural year in 2021, Chevrolet Performance sees great value in continuing their support of Goodguys and professional builders by extending the Chevrolet Performance Builder of the Year awards through 2024,” said Goodguys VP of sales Jason Snyder. “Recognizing these professionals for their design, engineering and craftsmanship is well deserved. They are the trendsetters who pump new energy into customs and hot rods that create a long-term impact on the industry that will carry forward for years to come. We can’t thank Chevrolet Performance enough for their goodwill and support.”
For more information about the Goodguys Chevrolet Performance Builder of the Year awards and other Goodguys Rod & Custom Association events and programs, visit www.good-guys.com.
ABOUT GOOODGUYS ROD & CUSTOM ASSOCIATION
Founded in 1983, Goodguys Rod & Custom Association produces the finest automotive events and publishes credible and entertaining media content that celebrates the passion for the great American car culture, bringing together Cool Cars, Cool People and Good Times! With over 50,000 active members worldwide, Goodguys Rod & Custom Association is the world’s largest hot-rodding association. Their events feature thousands of hot rods and customs, tricked-out trucks, muscle cars, and classics sprawled throughout venues such as fairgrounds, super speedways, and large outdoor stadiums.
