Moorpark, Calif. (August 14, 2014) – Midway Industries, Inc., a leading manufacturer of high-performance clutches and flywheels under the brand Centerforce, has retained Ventura based Kahn Media Inc. as its agency of record. Kahn Media will be charged with public relations, media outreach, strategic communications and social media marketing to help the Prescott, Ariz. based performance clutch and flywheel manufacturer promote its cutting-edge drivetrain products.
Kahn Media, a PR and Social Media Marketing Firm with deep roots in the automotive industry, will work with Midway Industries to promote the latest Centerforce products, ramp up the company’s social media presence and publicize its industry leading design and engineering achievements. Dynamic public and media relations campaigns coupled with Kahn’s pioneering concept of brand journalism will help to elevate brand visibility, increase sales, and promote new and innovative products. Midway Industry’s complete lineup of award-winning, patented clutch and flywheel applications including the original Centerforce Clutch, Centerforce II, Centerforce Dual Friction, Centerforce LMC, DFX Series Clutch Systems and the new DYAD Drive System (multi disc clutch).
“Centerforce has been leading the clutch and flywheel industry for over 30 years and has garnered a reputation as the most technologically advanced driveline components available,” said General Manager Bryan Wilson. “With Kahn Media’s help, we will now be able to better tell the story of how and why our products are industry leaders, creating a more educated and informed consumer.”
Centerforce first made headlines in the early 1980s when legendary Hot Rodder and SEMA Hall of Fame member Bill Hays patented the Centerforce Weighted Clutch System. Since then, Centerforce has continued its trend for innovation and has developed many different patents pertaining to automotive performance clutches. These include such innovations as the famous Centerforce weight system, Dual-Friction discs, ball bearing actuated pressure plates, the DYAD DS coupling design, and the DYAD DS anti-rattle system for mutli disc clutches.
“We are beyond excited to work with a brand as well regarded as Centerforce,” said Kahn Media President Dan Kahn. “Centerforce started out as a small company here in California in 1982 with roots in clutch development dating back into the 50s with founder Bill Hays. Centerforce has quickly grown to become one of the top companies in the automotive aftermarket. Having Centerforce added to our roster is a great honor and we are excited to begin this new partnership.”
Centerforce (www.centerforce.com), a division of Midway Industries based in Prescott, Ariz., is an award-winning manufacturer of performance clutches and flywheels. The Centerforce brand has earned a well-deserved reputation for reliability, quality and durability where superior clutch performance and easy operation is mandatory. Continuous product development has earned Centerforce many U.S. and international patents. Today, Centerforce offers more than 1,600 non-asbestos clutch, pressure plate and flywheel applications for performance cars, trucks, SUVs and Hot Rods.
Kahn Media (www.KahnMedia.com) is based in Moorpark, Calif. and specializes in all things driven. With a deep understanding of the automotive industry and the media landscape, Kahn Media builds campaigns that simultaneously increase brand awareness and improve sales. Kahn Media clients include The Petersen Automotive Museum, Dinan Engineering, HRE Wheels, Ringbrothers, Red Line Oil, the Ultimate Street Car Association, Hotchkis Sport Suspension, Classic Recreations, Trim Parts, Mac’s Tie Downs, Nitto Tire and more.