Companies will collaborate on communications, content, incentives and events to further enhance the experience of their shared automotive enthusiast communities
SAN FRANCISCO, Calif. (April 13, 2023) – Automotive auction platform and enthusiast community Bring a Trailer (BaT) has partnered with Michelin, the global tire and mobility company. The partnership aims to enhance the BaT user experience and provide product education and application expertise, brand engagement opportunities and charitable promotions across the companies’ communities of passionate automotive enthusiasts.
The partnership will benefit both companies through a wide array of collaboration elements: co-promotion of the brands to their respective audiences, developing educational content, special discounts and tire giveaways, and joint presence at experiential events. The collaboration will include the Michelin, Michelin Vintage and BFGoodrich tire divisions.
“Bring a Trailer is the infusion of creativity the collector car hobby has needed for decades, using straightforward and effective technology to bring together enthusiasts who previously never crossed paths,” said Kim Barnes, vintage and classic tire manager for Michelin. “When Michelin introduced the radial tire in 1949, it had a similar impact for driving enthusiasts. Today, Michelin’s vintage tire line provides collectors with a period-correct look and the benefit of advancements in technology. We’re thrilled to partner with Bring a Trailer to help their members keep their cars safe and road worthy.”
“As the world’s top-selling tire company, Michelin shares our commitment to delivering a quality experience while supporting the automotive hobby and enthusiast community,” said Randy Nonnenberg, co-founder and president of Bring a Trailer. “We are always looking at innovative ways to enhance the experience and benefits for our Bring a Trailer community and are thrilled to have Michelin on board as part of that journey.”
The move brings together two of the most trusted companies in their respective industries. Michelin and its family of brands, which are known for quality, safety and performance, and Bring a Trailer, which reinvented the online auto auction industry with unmatched transparency and a highly engaged enthusiast community of over one million users.
About Bring a Trailer
Bring a Trailer (BaT) is a digital auction platform and enthusiast community founded in 2007 to connect buyers and sellers of classic, collector and enthusiast vehicles. BaT curates vehicles submitted by sellers and helps them craft transparent auction listings that present the vehicles as they are — without superlatives or dubious used-car-lot language. At the end of a successful auction, BaT connects the seller and buyer so they can work together to complete the transaction. BaT’s knowledgeable community of more than 1,000,000 registered users vet each listing so potential buyers can bid with confidence. BaT auctions are listed at a flat rate, starting at just $99 with a sell-through rate of 83%. Bring a Trailer Shipping is the company’s fully integrated vehicle transport service, available for both BaT auction listings and private vehicles in the contiguous 48 U.S. states. For more information, visit www.bringatrailer.com.
