Bring a Trailer and Goodguys have entered into a partnership to offer exclusive benefits to Goodguys members and a shared website featuring Goodguys member vehicles up for auction.
PLEASANTON, CA (September 15, 2021) – Goodguys Rod & Custom Association and Bring a Trailer have announced a partnership naming Bring a Trailer as the Official Online Auction Partner of Goodguys. This partnership will yield a new ability for live BaT listings to be visible across both Good-Guys.com and Bring a Trailer
“Goodguys provides spaces for our members to enjoy cars in any capacity, and that includes buying and selling them when the time is right,” said Goodguys Chief Operating Officer Andrew Ebel. “Bring a Trailer has become one of the leading resources in the car collecting world, from showing metrics about collecting trends to acting as an entertainment hub for enthusiasts to window shop for their dream cars. Our exciting new partnership with BaT allows us to offer collectors new ways to connect and makes the vehicle auction process that much easier for our loyal members.”
Goodguys members will receive several new benefits when selling vehicles on Bring a Trailer, including a “Goodguys Member” badge on their listings and photos. During an auction, Goodguys member listings will be showcased as the featured auction on the Good-guys.com homepage and on the new Goodguys/Bring a Trailer website. Member listings may also be featured in the Goodguys newsletter and on its social media pages and any BaT user can sign up for alerts when any new Goodguys member cars go live
“We are excited to partner with Goodguys, a company that has been integral to connecting members of the hot-rodding community for decades,” said Randy Nonnenberg, co-founder and president of Bring a Trailer. “If you are a member of Goodguys and choose to sell your car or truck with us, you’ll enjoy a number of perks that can help your listing reach the right audience. If you’re a BaT buyer, Goodguys is a great place to enjoy your new purchase and share it with a like-minded community.”
In addition to the new website features, Bring a Trailer will display featured auction listings on both Good-Guys.com and FuelCurve.com. Bring a Trailer will also become the official sponsor of the Cars 4 Sale Corral at Goodguys live events.
Goodguys Rod & Custom Association hosts some of the largest car shows nationwide, bringing together thousands of hot rods and pristine classics as well as classic and late model muscle cars and trucks to venues across the United States. Goodguys proudly claims more than 50,000 members worldwide and its events host more than 350,000 attendees annually.
Tyler Clemmensen | Kahn Media
ABOUT BRING A TRAILER
Bring a Trailer was founded in 2007 to help connect buyers with the best rare, unique and collectible cars in the world. Site staff sift through submissions to offer only the best and most interesting cars in a unique, usable and community-oriented platform. Sellers can speak directly with bidders, answering questions and sharing photos. Over 50,000 cars have been listed on Bring a Trailer since its inception with more being added every day. Bring a Trailer auctions are listed at a flat-rate starting at just $99 with a sell-through rate of 85%.
ABOUT GOOODGUYS ROD & CUSTOM ASSOCIATION
Founded in 1983, Goodguys Rod & Custom Association produces the finest automotive events and publishes credible and entertaining media content that celebrates the passion for the great American car culture, bringing together Cool Cars, Cool People and Good Times! With over 70,000 active members worldwide, Goodguys Rod & Custom Association is the world’s largest hot-rodding association. Their events feature thousands of hot rods and customs, tricked out trucks, muscle cars and classics sprawled throughout venues such as fairgrounds, super speedways and large outdoor stadiums.