How To Make Your Event A Success in 2023 The pandemic drastically changed events but did it alter them forever? Having a massive public event during the peak of COVID-19 was obviously not a great idea and impossible in most areas of the country. But as restrictions have been lifted and the world returns to…
Why Instagram Still Matters in 2023 Juicy headlines and stories are any website’s dream. They attract eyeballs, drive engagement, boost traffic and increase ad revenue. And one of the year’s juiciest headlines was the supposed death of Facebook and its parent company Meta. We will admit that it was hard to turn away from the…
The Answers to the Top Questions About Influencer Marketing Teaming with an influencer to assist with your marketing efforts can be a significant boon for your brand. The right social media post or video can expose your products to thousands of new and interested customers. But if you are new to working with influencers, you…
How To Get Your E-Commerce Site Ready For Christmas Shopping The holidays are upon us, and it’s truly a magical time of the year. Trips to the mountains, visiting relatives, spending time with loved ones, sipping eggnog, devouring cookies and holiday cheer all make Christmas special. But it can also be a time of sheer…
Need For Omnichannel Marketing The holiday shopping system is approaching faster than ever before, thanks to the global computer chip shortage and supply chain issues. But that is not the only change to the online retail landscape, as more people now prefer to shop online than in-person. In addition, up to 93% of these shoppers…
Shopify is Changing the E-Commerce Environment There is a new power struggle between e-commerce industry giants, but it is for the benefit of smaller businesses. The once-dominant Amazon Marketplace is losing vendors and customers to smaller sites such as Shopify, which gives merchants a platform to create their own stores with more control than other,…
Young First-Time RV Buyers Hold Keys To Future RV Aftermarket Nearly 90% of all first-time buyers also spent in the aftermarket As America prepares to leave the COVID-19 crisis behind and get back to vacationing, new data shows young first-time buyers could hold the keys to the future of the RV aftermarket. According to the…
Behold Google’s New Page Experience Update If you missed the latest technology news, earlier this year Google gradually rolled out their first major page experience update in a decade and fully implemented the changes by the end of August. According to Statcounter, Google currently holds 92% of the worldwide search engine market share on all…
Chip Shortage is Costing Automakers Billions The COVID-19 pandemic has, among its many grievous effects, upset a number of major industries as factories remain closed or, at best, in limited operation. The most widely felt effect is the global computer chip shortage that has disrupted the supply chain for the automotive industry, as well as…
Affiliate Marketing Can Help Your Digital Marketing The competition for customer conversions has become a major challenge as more brands use digital marketing to reach an ever-changing marketplace. As businesses continue to seek out new strategies, the success of affiliate marketing remains one of the more popular ways to generate brand awareness, nurture customer engagement,…