What the Launch of Meta’s Threads Teaches Us About Falling Into the “Dictator Trap” What can the launch of Meta’s Threads teach us? The successful launch of Meta’s Threads has been all over the news. In under a week, the Twitter alternative rocketed to over 100 million users, aided by its easy sign-up process. The…
Eight Things Every Leader Should Do To Increase Productivity Employee productivity has been all over the news lately and not for good reasons. In the United States, productivity fell by 2.7% in the first quarter of 2023. That drop wasn’t an isolated blip either, as it marks the fifth consecutive quarter that employee productivity has…
How a Merger Between LIV Golf and the PGA Taught the Importance of Transparency The announcement of the merger between LIV Golf and the PGA shocked everyone. Both had been locked in a bitter court battle with LIV Golf suing the PGA for allegedly using its monopoly power to influence the media, vendors and others…
The Right Questions To Ask A Digital Marketing Agency There are a ton of digital marketing agencies out there offering their services. Search for one on Google, and you will be inundated with hundreds of results. Almost all of them claim to be “the best” or “the top” digital marketing agency in their region or…
Eight Management and Leadership Lessons from 8,000 Miles of Hard Racing Eight Lessons from 8,000 Miles of Hard Racing | My teenage years were very different from most kids. While I grew up a couple of miles from the beaches of Southern California, I spent most of my free time in the desert and exploring…
What To Know About Digital Marketing in 2023 The Greek philosopher Heraclitus is known for his idea that change is the only constant in life. Born almost 2,500 years ago, life back then would probably seem refreshingly simple for most of us. Heraclitus’ head might explode if he was alive in this modern era of…
The Top Eight Easy DIY SEO Fixes You have spent a lot of time and effort getting your brand’s website up and running. The endless nights, countless meetings, stress and headaches were all worth it. Your new site looks amazing, but there is one major problem. Hardly anyone visits it, and your website might as…
Will ChatGPT and AI Change Marketing Forever? Chat Generative Pre-trained Transformer, more commonly known as ChatGPT, has been all over the news lately. Developed by OpenAI, it was released as a prototype in November 2022 and quickly gained national media attention for its depth of knowledge on a wide range of subjects. But ChatGPT’s functions…
The Shifting Digital Advertising Landscape and What It Means for 2023 Meta and Alphabet (the parent company of YouTube, Google and all its subsidiaries) were money machines and the dominant platforms in online advertising for years. Both regularly gobbled up over half of all digital ad dollars spent by businesses, large and small. Any brand…
How To Quickly Audit Your Website Many of us are busy people with businesses to run in a challenging environment. Fulfilling orders, manufacturing products, managing time, leading people and putting out fires take up most of our days (and even our nights). Without much spare time, few of us give our brands’ websites much thought.…