Attention is harder to earn than ever, and video is becoming the tool brands rely on to break through. At the latest Growth Garage Lunch and Learn, Kahn Media unpacked one of the biggest shifts in marketing today: how video is driving attention, engagement and action. Hosted by Kahn Media’s Michael Serrano, the session featured…
By Dan Kahn I’m going to say the quiet part out loud: Your company is not a family. For decades, “we’re a family” was the ultimate corporate recruiting line. It was meant to signal a deep, unconditional belonging. But in reality, it’s a lie that serves no one. Families don’t fire people for being “poor…
As the year comes to an end, it is the perfect time to take a look at the top marketing trends of 2026. This year was a turbulent combination of rapid changes in consumer behavior, the rise of AI and shifts in established patterns. What will the next year bring for brands and their marketing…
Some might question whether email marketing is still effective in the modern era. After all, there is a ton of buzz around AI right now, digital marketing delivers impressive ROI and social media can directly reach your audience. In contrast, email marketing can seem a bit antiquated. The first email was sent in 1971, and…
Leading a brand in normal times is already hard enough, but guiding your brand through economic uncertainty is an entirely different matter. As the saying goes, storms show the difference between someone who simply owns a boat and a skilled sailor. By all metrics, the economic seas are getting very choppy, and extremely dark clouds…
AI is rapidly changing SEO in ways that will have a massive impact on your brand. Sure, there is a lot of hype currently surrounding AI. Like the flying car promised so many decades ago, AI will supposedly change the world forever. Many of those changes are yet to be seen, so it is natural…
By Dan Kahn With AI-powered tools like ChatGPT and Adobe AI proliferating in the market, I’ve observed that some company leaders are weighing whether they should downsize their PR and marketing departments and replace them with such tools—and if so, to what extent. Against the backdrop of current economic uncertainty, these deliberations may become more commonplace…
By Dan Kahn A few weeks ago, I asked ChatGPT a simple question: “What’s the best overlanding tire on the market right now?” As someone who’s led marketing and PR for top-tier off-road brands for years, I expected a list of blog articles, maybe a few YouTube reviews, or at least some retailer links. Instead,…
The Association of Marketing and Communication Professionals granted its highest honor – the Hermes Platinum Award – to the agency for both its strategic public relations work with Maserati and its rebrand and relaunch of the Malco Automotive car care brand in 2024 Kahn Media, a full-service marketing agency specializing in the automotive, outdoor…
Your brand identity is one of your strongest assets. Like trust, building an authentic brand identity takes careful effort and time. And, just like with trust, it can also be quickly destroyed. Protecting your brand identity should always be a top priority. However, that is easier said than done, as we live in extremely polarized…