If the COVID-19 pandemic has proven anything, it’s the power of direct-to-consumer (D2C or DTC) sales. Whether it’s selling customized face masks for social distancing, yeast for baking home-made bread or car parts so enthusiasts can finish projects while stuck at home, brands that sell directly to customers have greater control over their destiny. While…
To assess the economic impact of the COVID-19 pandemic on small and medium-sized businesses (SMBs), Facebook and the Small Business Roundtable conducted a survey in April 2020 of 86,000 people who own, manage or work for a business with fewer than 500 employees. The results are sobering: 31% of SMBs surveyed were not currently operating…
The manufacturer of aerospace-grade fuel systems has created an in-house shop to streamline the process of specifying custom fuel pumps and components for a wide range of vehicles LENEXA, Kan. (May 28, 2020) — Aeromotive, the leading manufacturer of aftermarket fuel systems and accessories, has opened an in-house Customization Shop for fuel systems. The program is…
Following an easing of restrictions by Los Angeles County, the iconic store has resumed limited in-store retail operations with increased health and safety precautions BEVERLY HILLS, Calif. (May 28, 2020) – GEARYS Beverly Hills, a family-owned store for home décor, fine jewelry and timepieces for 90 years, today reopened its flagship store and Rodeo Drive Rolex…
Welcome to Part 5 of Kahn Media’s KM 101 series, where we provide easy-to-understand information and guidelines for businesses that want to pivot to a “digital-first” model or enhance their online marketing efforts. Click on the links below to read our other KM 101 articles. KM 101: 5 Keys to Successful Video Marketing KM 101:…
The entire automotive industry, everything from supply chains and production to marketing, sales and customer service, has undergone a radical transformation over the past decade. Automotive public relations — the strategies and tactics that internal marketing teams and firms like Kahn Media use to promote products and services — has undergone a radical transformation as…
Influencers are fast becoming a cornerstone of modern-day marketing. In a previous blog, we discussed why influencer marketing is more important than ever. According to research cited in Adweek, 75% of Fortune 500 companies use influencer marketing to reach new audiences and engage with existing customers, and 84% plan on implementing an influencer marketing strategy…
Welcome to Part 4 of Kahn Media’s KM 101 series, where we provide easy-to-understand information and guidelines for businesses that want to pivot to a “digital-first” model or enhance their online marketing efforts. Click on the links below to read our other KM 101 articles. KM 101: 5 Keys to Successful Video Marketing KM 101:…
Petersen Car Week, which begins on August 12, 2020, will feature a concours d’elegance with nine classes and several event sponsors including Bonhams, Bring a Trailer, Michelin, McCall’s Motorworks Revival, Exotics on Broadway, Sonoma Speed Festival, O’Gara Coach, Porsche Club of America and RM Sotheby’s LOS ANGELES (May 18, 2020) – The Petersen Automotive Museum has announced the list…
The COVID-19 pandemic has changed everything. It has changed how people live, work, shop, travel, learn and interact. And it has not only changed people’s media consumption habits, it has changed the news cycle. The news cycle is the period of time that elapses before a news story or set of stories is replaced by…