Except for a small dip in 2003 and a larger decline during the recession of 2008-09, the global luxury goods market grew steadily from 1996 to 2019. Over the 24-year period, sales of personal luxury goods increased by 6% CAGR (compound annual growth rate), nearly quadrupling from $83 billion to $308 billion, as shown in…
You can please some people some of the time, but you can’t please all people all of the time. Dealing with disgruntled customers is a challenge for every business. On social media, where small incidents can quickly escalate and even go viral, customer service can be a minefield. Businesses can’t afford to leave social media…
Source: Visual Capitalist For months, we’ve been shouting from the rooftops that companies need to sell directly to customers if they are to be in control of their destiny. We’ve made our case with digital marketing case studies with high ROI. We’ve published our KM 101 series on how to use social media to drive…
After making its first public debut since being revealed last year, the Tesla Cybertruck display has been extended by popular demand LOS ANGELES (June 23, 2020) – The Petersen Automotive Museum, which reopened to the public on Friday, June 19, will extend the Tesla Cybertruck display until Sunday, July 5, 2020. This is the Cybertruck’s first…
What a difference a year makes. In August of 2019, a double-digit drop in RV shipments was seen as a warning sign that a recession was around the corner. Because RVs are considered luxury items, sales are often considered a bellwether for economic anxiety. During the recession of 2008-09, the RV industry nosedived as fuel…
Imagine a company founded by a surfing-obsessed mountain climber who pledged to give away a good chunk of his profits every year. A company that gave its $10 million tax cut to charity and ran an ad campaign featuring its apparel that said “Don’t Buy This Jacket.” Sound like a recipe for disaster? Not if…
MagnaFlow’s premium modular xMOD Series is built with enthusiasts in mind, featuring interchangeable parts allowing owners to customize exhaust tone and volume while improving performance Oceanside, Calif. (June 9, 2020) – MagnaFlow’s revolutionary xMOD Series modular performance exhaust system is now available for the 2018-2020 Ford Mustang GT Coupe. Engineered with enthusiasts in mind, the xMOD Series…
The Boss 302 Mustang features a modern drivetrain, components and amenities while maintaining the classic race-inspired styling of the original YUKON, Okla. (June 4, 2020) – Classic Recreations, the Oklahoma-based builder of officially-licensed Ford and Shelby American continuation cars and restorations, has debuted its latest achievement – an officially-licensed 1969 Ford Boss 302 Mustang. As the…
Welcome to Part 6 of Kahn Media’s KM 101 series, where we provide easy-to-understand information and guidelines for businesses that want to pivot to a “digital-first” model or enhance their online marketing efforts. Click on the links below to read our other KM 101 articles. KM 101: 5 Keys to Successful Video Marketing KM 101:…
Two British icons – Lotus and Norton & Sons – join forces on a special project Collaboration will draw on both brands’ core values of light-weighting, performance-oriented contemporary design and sporting durability To be unveiled later this year, the project showcases the skill and passion of Britain’s finest craftsmen and women (Hethel/Savile Row, UK –…