SEMA may be cancelled, but thousands of customers are waiting to buy your products, and we have a plan. What: We have already developed turn-key launch programs for new products, car builds and brands. Reach more people for less money than a traditional in-person program, targeted to your specific consumer, market segment and distribution model. How: Through a turn-key marketing…
In our latest “Fast Talk” panel discussion, leaders from some of the biggest luxury and motoring lifestyle brands talk about how they’re handling a year without events, the power of storytelling and why human connection is more important than ever for brands and consumers. Our panelists this week include Terry L. Karges, Executive Director of…
The most critical step to building a successful and stable business is creating a healthy and positive company culture. Without a positive work culture and employer-employee relationship, your company can quickly begin to rot from the inside out resulting in poor morale and high employee turnover. Workplace culture is the combination of a company’s values,…
As the pandemic rolls on and we see event after event get canceled, from major consumer events like Monterey Car Week’s series of car shows, to smaller trade and business events, we have been preparing for the possibility that the auto industry’s biggest trade show, SEMA, may be cancelled. While that show is currently still…
The direct fit systems are designed to deliver the proper amount of fuel for high-performance street, off-road and racing applications. LENEXA, Kan. (July 28, 2020) — Aeromotive, the leading manufacturer of aftermarket fuel systems and accessories, has developed direct drop-in fuel pump modules and Gen II Stealth fuel tanks for General Motors C/K trucks from model…
Made from billet aluminum, the new control panel operates Gen IV systems, has LED backlighting and is available in two finish options. SAN ANTONIO, Texas (July 22, 2020) – Vintage Air, the leading manufacturer of complete performance air conditioning systems for classics, trucks, hot rods and street rods, has announced the release of its new bolt-in…
The new site delivers Jeep enthusiasts content centered around the Jeep industry, its latest vehicles, industry trends, modification tips and DIY advice. WEST CHESTER, Pa. (July 21, 2020) – Quadratec, Inc., the world’s largest independent aftermarket parts and accessories retailer for Jeep® vehicles, has announced the launch of its newly redesigned digital media channel “Torque,” which features diverse…
Content creators are driving consumer awareness and sales more than ever and have become a go-to resource for enthusiasts in every space for product advice, inspiration and, most of all, entertainment. Our Vice President of Accounts, Cory Burns, sat down and talked with Matt Farah (The Smoking Tire), Garrett Reed (American Muscle HD), Rachelle Croft…
The steady decline in print media over the past decade has led many to declare that “print is dead.” Late last year publisher Motor Trend Group shuttered 19 outlets, while mainstay Autoweek moved to a completely digital format. Even mainstream outlets like TIME and Vogue have invested heavily in an online, non-print presence. To survive…
Partnership supports on-the-ground stewardship grants, responsible recreation education and trail clean-up projects WEST CHESTER, Pa. (July 17, 2020) – Quadratec, Inc., the world’s largest independent Jeep® aftermarket parts and accessories retailer, today announced a new online fundraising campaign to support Tread Lightly!, a U.S.-based nonprofit dedicated to promoting responsible outdoor recreation through ethics education and stewardship projects. The company also renewed…