LOS ANGELES (August 9, 2021) – The Petersen Automotive Museum has hired Sandra Landicho as its new CFO, effective Aug. 23, 2021, after announcing the retirement of outgoing CFO Eitan Ginsburg. Landicho brings more than 30 years of progressive experience in all aspects of business operations including finance, accounting, human resources, risk management, grant writing, software…
(Monterey, California, USA – 9 August 2021) – The recently unveiled Emira, the last petrol-powered car from Lotus and the best of breed, is making its US debut at Monterey Car Week. The flagship event for Lotus will be at The Quail: A Motorsport Gathering. The Emira will also make its dynamic debut at the legendary…
Larkspur, Calif. (August 3, 2021) – Velocity Invitational, the motorsports and luxury lifestyle gathering created by the team behind Sonoma Speed Festival, has announced that Porsche Cars North America, Inc. has joined the 2021 event as an official sponsor. The three-day event will host an exhibition of Porsche 917 race cars along with other historic Porsche…
Case Study Petersen Automotive Museum Digital Car Week Client Petersen Automotive Museum Services Public Relations Creative Event Marketing Influencer Marketing Dates Aug 2020-Sept 2020 01 / The Challenge A Virtual Approach to Car Week When the Petersen Automotive Museum was forced to close its doors to the public in March 2020 due to the COVID-19…
Case Study “The Altimeter” Design and Launch In order to grab a piece of the emerging overland market and attention from a younger demographic, Lance Camper retained Kahn Media to design and creatively promote its SEMA Show vehicle the “Altimeter.” The “Altimeter” consisted of a Ford F-350 and Lance 855S truck camper built to showcase…
Case Study SpeedKore Brand Building Kahn Media was selected as the agency of record for SpeedKore Performance Group in 2019. That same year, SpeedKore planned to launch its first full carbon fiber 1970 Dodge Charger it called “Evolution.” SpeedKore hired Kahn Media to elevate its brand image, recognition, and reputation as the leading innovator in…
Case Study Putting a Small-Town Builder on the World Stage Maximizing brand positioning and revenue for a premium billet parts manufacturer and world-class custom car builder through a strategic combination of social media, public relations and digital marketing. Client Ringbrothers Type of Work Social Media Management PR/Communications Digital Marketing Dates 2013 – present 01 /…
Case Study Lotus Evora GT Campaign Kahn Media was selected as the agency of record for Lotus Cars in North America in 2019. That same year, Lotus launched the Evora GT model in the US. With new ownership under Geely, the brand needed to increase its share of voice within the media to set itself…
Educational content is one of the fundamental components to establishing brand authority. Brand authority is the trust a brand earns from their target consumers which see the brand as the subject-matter expert in a given market. To further solidify client Vintage Air’s position as the leading expert in the automotive climate control market, we created…
Case Study Direct-to-Consumer Sales Shift Aeromotive, an automotive performance fuel system brand partnered with Kahn Media with the specific goal in mind to grow direct-to-consumer sales through existing online channels. Client Aeromotive Type of Work Digital Marketing Public Relations Social Media Creative Dates 2019 – Present 01 / The Project Grow Direct-to-Consumer Sales Before working…
