Slowburn (1936 Auburn)

Petersen Automotive Museum to Showcase Metallica Front Man James Hetfield’s Custom Car Collection at The Quail, A Motorsport’s Gathering

The museum’s display, sponsored by Coker Tire, will feature one-of-a-kind custom classics from Hetfield’s personal collection including his Packard “Aquarius” and Auburn Speedster tribute “Slow Burn” LOS ANGELES (August 12, 2021) – The Petersen Automotive Museum, with Coker Tire as the presenting sponsor of the showcase, has announced it will host a curated display of…

Lotus Emira lands in the U.S.

Lotus Emira arrives in the USA with F1 legend Jenson Button at the wheel for thrilling Laguna Seca film ahead of USA public debut at The Quail

Lotus fan and customer filmed driving Emira round iconic California circuit Emira joins Evija and Radford 62-2 at The Quail on Friday 13 August See Jenson’s hot lap HERE and www.media.lotuscars.com (Monterey, California, USA – 12 August 2021) – Fresh from its triumphant world debut last month, the Lotus Emira is making its first appearance in the USA… with…

Bentley Mulliner Bacalar

The Quail, A Motorsports Gathering to Host Major Vehicle Premieres and Debuts

The luxury-lifestyle event will feature special displays from Lotus Cars, RUF, Pagani Automobili, Rimac Automobili, Bentley Motors, SpeedKore and Scuderia Cameron Glickenhaus on August 13, 2021, at Quail Lodge & Golf Club CARMEL, CALIF. (July 29, 2021) – The Quail, A Motorsports Gathering has announced that it will host vehicle debuts and premieres from seven different automotive manufacturers…

Pebble Beach: 70 Years of Automotive Excellence

Every summer, global car enthusiasts and America’s Beau Monde gather on the pacific coast to celebrate the heritage and tradition of the automobile.  Held from 12-15 August 2021, Monterey Car Week is composed of a spectacular array of auctions, tours and concours, all held in the beautiful surroundings of the Monterey Peninsula, California.  Rolex has…

Petersen Automotive Museum

Petersen Automotive Museum Hires Sandra Landicho as New CFO

LOS ANGELES (August 9, 2021) – The Petersen Automotive Museum has hired Sandra Landicho as its new CFO, effective Aug. 23, 2021, after announcing the retirement of outgoing CFO Eitan Ginsburg. Landicho brings more than 30 years of progressive experience in all aspects of business operations including finance, accounting, human resources, risk management, grant writing, software…

Porsche Canepa

Velocity Invitational Welcomes Porsche as Sponsor and Showcases Some of the Greatest Porsche Race Cars in the World at November Event

Larkspur, Calif. (August 3, 2021) – Velocity Invitational, the motorsports and luxury lifestyle gathering created by the team behind Sonoma Speed Festival, has announced that Porsche Cars North America, Inc. has joined the 2021 event as an official sponsor. The three-day event will host an exhibition of Porsche 917 race cars along with other historic Porsche…

Petersen Automotive Museum Digital Car Week

Case Study Petersen Automotive Museum Digital Car Week Client Petersen Automotive Museum Services Public Relations Creative Event Marketing Influencer Marketing Dates Aug 2020-Sept 2020 01 / The Challenge A Virtual Approach to Car Week When the Petersen Automotive Museum was forced to close its doors to the public in March 2020 due to the COVID-19…