This story was just posted on the Bulldog Reporter: YouTube Absorbed By Corporate Machinery: The Amateur-Video Pioneer Begins Transition to Hollywood VehicleYouTube will soon unveil a redesign that clearly separates its premium and long-form programming from the user-posted videos that account for most of its activity. According to two sources familiar with Google’s plans for…
I try to keep this blog focused on PR and Marketing, but I’ve got to make a comment on a media trend that’s becoming more and more difficult to deal with. I’m fed up with the non-stop crisis reporting. September 11th was a terrible event and a true turning point in the trajectory of our…
GM CEO Rick Wagoner just posted a note on the GM Media site explaining that he resigned after being asked to do so by the White House. I won’t get political on this blog… but its a shame to see Wagoner go. He was a dynamic and thoughtful leader for GM, more of a politician…
THIS is very cool, and quite possibly the future of the publishing business. Lexus is sole sponsor and advertiser of a new effort with Time Inc., and American Express Publishing (AEP) that constitutes what the companies say is the first-ever consumer-customized magazine. The magazine, called Mine–with the tagline “My magazine, My way”–comprises content from Time…
Jeremy Dann has penned an excellent piece for Portfolio.com where he interviewed Dominique Hanssens, the marketing chair at UCLA’s Anderson School of Business. This is the most pertinent excerpt from the interview: Dann: What are some companies that have “upped the ante” during down times? Hanssens: You can easily point to examples of companies who…
This is a worthwhile video about three small businesses in the NYC area, and how business is slowly getting back to normal for them.
Just got back from a four day trip to Las Vegas, working the Mopars at the Strip car show for Hotchkis Performance. It was an interesting experience. Someone on a forum described this show as a “Star Trek Convention for Chrysler fans”, and that seems to be the most fitting description I’ve heard. The three…
An interesting story landed in my inbox this morning. Thought I’d share it. It’s a column at Forbes.com written by Joshua-Michele Ross, called The Rise of the Social Nervous System. In the column, Ross argues that since more than half of the earth’s population is now connected in one way or another to the internet…
From the MediaPost research blog: The conclusion drawn in a new report from Merkle, “View from the Inbox,” 2009, is that Email continues to be a popular marketing communications channel in today’s challenging economic climate due to its low cost-per-contact and its ability to provide direct, measurable results. But, consumers’ attitudes and behavior regarding email…