A brand isn’t a company or what it sells. A brand is the feelings a product or business evokes in its customers. The best brands – not necessarily the best companies or products – are those that cultivate meaningful emotional connections, or intimacy, with customers. Such strong bonds are good for the bottom line. Over…
The program encourages parents to teach kids valuable life skills through work on vehicles, such as performing routine maintenance or learning how to make basic bolt-on upgrades and modifications. What: Quadratec, one of the largest Jeep accessories retailers, has announced its Hands on HomeSchool campaign. Hands on HomeSchool is designed to get parents and kids into…
Using the iRacing motorsports simulation platform, ROUSH Performance will host a series of three virtual races, open to both professionals and amateurs on world renowned racetracks. PLYMOUTH TOWNSHIP, Michigan (April 23, 2020) – ROUSH Performance announces the Mini-Series league, to be held on the iRacing virtual motorsports simulation platform. Races are planned for Mid-Ohio, Virginia International…