June 13, 2012

Public Relations in the Digital Age Pt:II

Automotive PR Trends in the Digital Age As mainstream media (magazines, newspapers, TV and radio) caught up to Bob Petersen in the 1960s through the late 1980s, promoting aftermarket parts and services to the consumer through PR was very straightforward. Proper promotion at the time included: Sending a print press release or new product release…

Public Relations in the Digital Age

The History of PR in the Automotive Sector SEMA, the Auto Aftermarket and the Automotive Media all started in the same place: with Wally Parks and Robert E. Petersen at a Hot Rod Show in Los Angeles and on the dry lakebeds of Southern California. Petersen’s business model was simple: Make a magazine (Hot Rod)…