The Big Show

I spent the weekend working a show, the Good Guys Del Mar Nationals, for my client Hotchkis Performance. The show was HUGE. Over one thousand cars, several thousand spectators, a full field of enthusiasts thrashing their muscle cars in the Auto Cross, and dozens of vendors peddling their wares. After speaking with the organizers of…

Interesting Read: Why do people buy?

The Bulldog Reporter posted a thought-provoking story last week titled “Why do people buy? Emotional Triggers Drive Consumer Behavior and Can Reframe PR Research” The ‘dog has a recap of the article along with an interview with its authors, Michelle Helin & Linda Goodman. While the Bulldog Reporter focuses on the PR trade (and does…