Podcasts have exploded in popularity. In 2019 alone, TechCrunch reported a 27% surge in podcast creation from the year before, bringing the total to 29 million episodes across 700,000 podcasts. Some of the leading lights in business and innovation host podcasts that provide listeners with a wealth of insights. They’re free, and you can listen to them anytime you want. But with so many podcasts to choose from, where should you start? We’ve curated a list of 10 podcasts every leader should listen to.

This podcast tells the not-so-well-known stories behind some of the world’s most well-known brands, from Apple, Harley-Davidson and the VW Beetle to Spam, Crocs, Victoria’s Secret and others. Host Charlie Herman uncovers tales of tragedy, love, strange histories, unintended consequences and accidental success for brands we all know and love (or hate).

Launched in 2018, Business Wars has become one of the most popular business podcasts. Organized with multiple episodes per “war,” this is a deep dive into game-changing battles such as Ford vs. Chevrolet, Ferrari vs. Lamborghini, Facebook vs. Snapchat, Boeing vs. Airbus, Netflix vs. Blockbuster and many more.

From Marketplace, this podcast hosted by Kai Ryssdal allows you to sit in on conversations with top business and cultural leaders. Get insights from the people in the corner offices at Ford, the LA Auto Show, Goodyear, Slack, Delta and other companies.

Author of best-selling books like The 4-Hour Work Week, Tools of Titans and Tribe of Mentors, Tim Ferriss hosts the #1 ranked business podcast. Like his books, Ferriss uses his podcast interviews with famous guests, including Ray Dalio, Tony Robbins, Peter Thiel, Marc Andreessen and hundreds of others, to extract the tactics, tools and routines you can use.

Don’t have time to read Harvard Business Review? Join the club. Instead, listen to IdeaCast, where HBR editor Sarah Green interviews industry titans like Google’s Eric Schmidt. IdeaCast is one of the most educational and informative podcasts you’ll find.

Gary Vaynerchuk, better known as GaryVee, is an entrepreneur, author, speaker, wine connoisseur, internet personality and expert in digital marketing and social media. His podcast is a grab bag of #AskGaryVee episodes, segments of his DAILYVEE series and keynote speeches.

Hosted by Andy Frisella, a successful entrepreneur who believes integrity and intensity are two of the most important keys to kicking ass in business and life, Real AF covers hot-button topics and the latest trends. Not for those who are content to sit back and relax.

This NPR podcast is hosted by former TED Radio Hour host Guy Raz, who interviews some of the world’s most successful entrepreneurs and innovators to find out their secrets. Guests have included the founders of Ben & Jerry’s, Lulelemon, Wikipedia, Dell Computers, Crate & Barrel and other leading companies.

Hosted by best-selling author Malcolm Gladwell (The Tipping Point, Blink, Outliers and others), this podcast is organized in seasons. Each season, Gladwell goes back and reinterprets something from the past — an event, a person, an idea. Gladwell is a smart cookie; he’s been named one of the 100 most influential people by TIME magazine and one of the Foreign Policy’s Top Global Thinkers.

This award-winning podcast is consistently listed as one of the top podcasts for business training and education. Host Omar Zenhom’s no-nonsense approach provides listeners with “straight-to-the-point,” actionable business lessons built on real-world applications as well as insights from top experts.