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22 Aug 2017
Sticky Post By Posted in ClassicCars.com, Clients Permalink

WHAT WOMEN WANT: CLASSICCARS.COM REPORTS: 1967 IMPALA MOST SEARCHED FOR CLASSIC BY FEMALE COLLECTORS

Sticky Post By On August 22, 2017

 

Women continue to gain influence within collector car hobby

Phoenix, Ariz. (August, 2017) — The 1967 Chevrolet Impala is the most searched-for collector car among the growing audience of female enthusiasts, according to a report released today by ClassicCars.com.

Revered among classic car aficionados, the Impala has traditionally been a top-searched vehicle on ClassicCars.com. In August 2016, the Chevy surpassed the iconic Ford Mustang to become the most searched-for vehicle among the site’s three million unique monthly visitors.

Experts at ClassicCars.com attribute some of this surge to increased popularity among female collectors, who now account for 14 percent of site visitors. In October, ClassicCars.com drew parallels between the popularity of the ’67 Impala and the CW show “Supernatural,” which prominently features a black 1967 Impala. The popular series maintains a dedicated audience, 80 percent of which is female.

Following the Impala, the top-searched vehicles by women are the 1957 Chevrolet Bel Air and the 1965, ’66 and ‘67 Ford Mustang, respectively. The vehicles women look for are considered methodical choices – attractive, drivable, simple to repair and easy to maintain.

In comparison, men search for vehicles that are fast and loud, as reflected by their top five searched cars; the 1969 Dodge Charger, 1969 Chevrolet Camaro, 1967 Shelby GT500 Mustang, 1957 Chevrolet Bel Air and the 1969 Ford Mustang.

Both men and women can agree that the legendary Bel Air is a great collector car for everyone with its iconic good-looks, speed and easy wrenchability.

“We are dedicated to making our platform accessible to all genders, age groups and car fans independent of which years, makes and models they love,” said Roger Falcione, president and CEO of ClassicCars.com.

 

 


ABOUT CLASSICCARS.COM

Founded in 2007 and headquartered in Phoenix, Arizona, ClassicCars.com is home to the industry’s largest community of collector car owners, buyers and enthusiasts. ClassicCars.com is devoted to helping owners sell classic vehicles online. Featuring more than 30,000 vehicles for sale by private sellers, auction houses, and specialty dealerships around the world, ClassicCars.com is home to the world’s largest online selection of classic and collector vehicles for sale. For more information, visit www.ClassicCars.com.

22 Aug 2017
Sticky Post By Posted in Clients, Jay Lenos Garage Permalink

JAY LENO’S GARAGE LAUNCHES AN EASIER WAY TO WAX

Sticky Post By On August 22, 2017

Jay Leno’s Garage Advance Vehicle Care releases its new specially formulated Spray Wax, designed to provide a quick and easy way to apply carnauba wax to a vehicle.

Burbank, Calif. (June, 2017) – Jay Leno’s Garage Advanced Vehicle Care announced today the addition of Spray Wax to its lineup of high-quality detailing products.

The uniquely formulated Spray Wax was designed to be the quickest way to apply carnauba wax protection to various painted surfaces. Jay Leno’s Garage Advanced Vehicle Care recommends applying Spray Wax after every wash to extend the life of your vehicle’s base wax or sealant application. For the best results, begin with a cool surface, mist wax evenly, distribute over surface with a clean microfiber towel one panel at a time and once the wax has hazed, wipe off and buff with a clean, dry microfiber towel.

“Waxing a vehicle on a strict schedule isn’t always an option for many people,” said Chris Walters, JLG AVC Product Development Specialist and Director of Marketing. “This Spray Wax lets people quickly protect the last application of wax or sealant to extend its life a bit longer.”

The Spray Wax is formulated with premium carnauba wax and like all JLG AVC products, is made and bottled in the USA. The entire Jay Leno’s Garage Advanced Vehicle Care line was specially designed by Jay and his team to clean and protect even the most delicate finishes with the professional grade formulations.

For more information and to purchase Jay Leno’s Garage Advanced Vehicle Care projects, please visit www.LenosGarage.com.

Jay Leno’s Garage Advanced Vehicle Care – Jay Leno’s Garage is synonymous with beautiful and valuable cars and after more than 20 years of trying every detailing product on the market, Leno and his team decided that they could do a better job of developing superior car care products that would suit their unique needs and the needs of detailers and DIYers around the world. After working closely with in-house chemists and product engineers, the result is the Jay Leno’s Garage Advanced Vehicle Car line. All of the Jay Leno’s Garage Advanced Vehicle Care chemicals are formulated and bottled in the USA. For more information, visit www.LenosGarage.com.

22 Aug 2017
Sticky Post By Posted in Clients, Superchargers Online Permalink

SUPERCHARGERS ONLINE BECOMES FIRST EATON® AUTHORIZED SERVICE CENTER

Sticky Post By On August 22, 2017

Los Angeles-area shop offers complete rebuilding and repair services for OEM and aftermarket EATON®-based superchargers

SIMI VALLEY, Calif. (August, 2017) – Superchargers Online, a leading distributor of superchargers and supercharger parts, has announced today it has been named as the first EATON® Authorized Service Center in North America.  This new designation allows Superchargers Online to offer repair and rebuild services utilizing EATON® factory parts for OEM and aftermarket EATON®-based hybrid-roots superchargers.

For over 30 years, the EATON® supercharger has been the most popular factory and aftermarket supercharger in the United States, with more than 8 million EATON® supercharged vehicles currently on the road.  While these superchargers are known for their reliability and long service life, like anything mechanical they will eventually wear out.  Thanks to Superchargers Online’s new designation as an Authorized Service Center, it can now rebuild or repair EATON® superchargers for a fraction of the cost of a new replacement, giving vehicle owners, dealership service centers and repair shops a more cost effective option.

“We’ve worked closely with EATON to develop our supercharger rebuild program to make sure that everything we do, from the teardown and cleaning methods to the testing and quality control measures we employ, lives up to EATON’s high standards,” said Brian Zacuto, president of Superchargers Online.

Superchargers Online currently offers rebuild and repair services for EATON® hybrid-roots superchargers, including those manufactured and sold by Magnuson Superchargers, Edelbrock, SLP and Roush.  All superchargers sent in for rebuild receive a thorough inspection, disassembly and cleaning before brand new original EATON® bearings, couplers, oil and rotor packs are installed.  Once complete, all superchargers are tested on a supercharger dyno and inspected once more before shipping.  The typical turnaround time on a repair is two business days from the customer’s approval of the work and Superchargers Online will soon be launching a core/exchange program for its most popular applications to offer an even quicker option for its customers.

For more information on Superchargers Online’s EATON® repair and rebuilding services, call (818) 518-9889 or visit www.superchargersonline.com.

About Superchargers Online
Founded in 1999 and headquarted in Simi Valley, California, Superchargers Online is the largest distributor in the world for superchargers and supercharger parts from companies like Magnuson Superchargers, Edelbrock, Roush, SLP, Vortech, and Procharger.  Superchargers Online is also the only Eaton Authorized Service Center in North America and offers Eaton Original Parts for service and repair as well as repair and rebuild services for all Eaton-based aftermarket and OEM superchargers.  For more information, visit www.SuperchargersOnline.com.

 

22 Aug 2017
Sticky Post By Posted in Clients, Coker Tire Permalink

WADE KAWASAKI BEGINS TERM AS SEMA BOARD CHAIRMAN

Sticky Post By On August 22, 2017

Chattanooga, TN. — Wade Kawasaki, President and Chief Operating Officer of the Coker Group, was sworn in as Chairman of the Specialty Equipment Market Association (SEMA) Board of Directors on July 28, 2017 at the SEMA Installation and Gala in Pomona, CA. Kawasaki has been a SEMA member for more than 35 years, and he has previously been on the board of directors for three consecutive terms. He has spent the last two years as the Chariman-Elect, after winning the election in 2015. His two-year term as Chairman of the SEMA Board of Directors will continue through July 2019.

“I am honored and excited to start my term as Chairman, following so many industry icons who have held this position before me,” said Kawasaki. He continued, “I am passionate about the automotive aftermarket and I have experienced the challenges faced by every business in our industry. My mission as Chairman is to ensure the continued success of our industry.”

The longtime SEMA member has served the automotive aftermarket industry for more than three decades and in addition to his six years on the Board of Directors he has participated in many committees within SEMA including 2 terms as SEMA Secretary / Treasurer, 2 terms as Chairmen of the SEMA Show Committee and was appointment by the United States Secretary of Commerce to APAC, Automotive Parts Advisory Council. His list of achievements include SEMA’s Person of the Year Award, Chairman’s Service Award, Young Executive of the Year Award, among other industry accolades. Most recently, Kawasaki received SEMA SBN’s Athena Award and was inducted into the SEMA Hall of Fame.

SEMA is a trade association that represents the 41 billion dollar automotive aftermarket. The SEMA Board of Directors is made up of members who work in the automotive industry and volunteer their time to lead and guide the association. The members are elected by SEMA-member companies and represent parts manufacturers, distributors, retailers and services within the automotive aftermarket.

Kawasaki will continue his role of President and Chief Operating Officer of the Coker Group, during his two-year term as the Chairman of the SEMA Board of Directors.

ABOUT THE COKER GROUP

The Coker Group is based in Chattanooga, Tenn. and is a family of brands that includes Coker Tire Company Inc., Honest Charley, The Great Race, Phoenix Race Tires, Specialty Wheel, Roadster Wire Wheels, Coker Cycle Company, Chestnut Properties, Wheel Vintiques, DragRaceTires.com, and others. For more information on the Coker Group contact Marla Moore at 423.648.8559 or marlam@coker.com.

22 Aug 2017
Sticky Post By Posted in ClassicCars.com, Clients, Petersen Automotive Museum Permalink

SPECIAL LOWRIDER DISPLAY AT MONTEREY CAR WEEK TO SIGNIFY LAUNCH OF STRATEGIC PARTNERSHIP BETWEEN CLASSICCARS.COM AND PETERSEN AUTOMOTIVE MUSEUM

Sticky Post By On August 22, 2017

Game Changer – Photo courtesy of the De Alba Family

Agreement will help leverage reach, extend expertise within international collector car community

Monterey, Calif. (August 14th, 2017) – A special exhibit of lowriders will be showcased at two of Monterey Car Week’s most exclusive events, as part of a new strategic partnership announced today by ClassicCars.com and the Petersen Automotive Museum.

Inspired by The Petersen’s recently opened exhibit: “The High Art of Riding Low: Ranflas, Corazón e Inspiración,” the lowriders will be showcased at McCall’s Motorworks Revival and The Quail: A Motorsports Gathering. Vehicles have been speclifically selected, utilizing The Petersen’s cultural and educational expertise and ClassicCars.com’s contextual background.

The Monterey display will feature a trio of Chevrolets, uniquely crafted by Southern California’s most legendary lowrider customizers. These include “The Only One,” a candy blue 1961 Impala convertible owned by Ricardo Bazon and built by Top Notch Customs in Riverside; “El Padrote,” a 1936 Master Deluxe from Montclair-based Mario’s Autoworks; and a 1964 Chevrolet Impala named “Game Changer,” owned by Tweet of King Chevys.

“Bringing this collection of historically significant lowriders to Monterey Car Week will certainly expand the breadth of cars typically shown during these influential events,” said ClassicCars.comPresident and CEO Roger Falcione. “This is a great opportunity to launch this partnership, by demonstrating how the world’s largest classic and collector car marketplace and the world’s greatest automotive museum can team up to attract a younger, more diverse generation of enthusiasts.”

Petersen Automotive Museum Executive Director Terry L. Karges said the Monterey exhibit “will give attendees a first-hand look at the impact and influence that lowrider design has had on the collector car world. We think this is an ideal way to launch this new partnership with our colleagues at ClassicCars.com.”

In addition to the development of unique exhibits at prominent collector car events, the agreement establishes The Petersen as the official museum of ClassicCars.com. This will enable the public to have greater access to the museum’s collection, while incorporating data and contextual perspective from ClassicCars.com.

The partnership allows for the sharing of recently digitized Petersen Automotive Museum content—images that haven’t been seen in decades–on ClassicCars.com, reaching an audience of millions of enthusiasts. It also creates an online portal on the ClassicCars.com site for Petersen Automotive Museum members to list for-sale vehicles from their private collections and get exclusive access to vehicles listed by fellow club members before they are offered to the public.

ABOUT CLASSICCARS.COM

Founded in 2007 and headquartered in Phoenix, Arizona, ClassicCars.com is home to the industry’s largest community of collector car owners, buyers and enthusiasts. ClassicCars.com is devoted to helping owners sell classic vehicles online. Featuring more than 30,000 vehicles for sale by private sellers, auction houses, and specialty dealerships around the world, ClassicCars.com is home to the world’s largest online selection of classic and collector vehicles for sale. For more information, visit www.ClassicCars.com.

ABOUT THE PETERSEN

The Petersen Automotive Museum Foundation is a non-profit 501(c)(3) charity. The Museum is located at 6060 Wilshire Boulevard (at Fairfax) in Los Angeles, California, 90036. Admission prices are $15 for general admission adults, $12 for seniors and students with ID, $7 for children ages 3 to 12. Active military with ID, personal care attendants and children under three are admitted free. Museum hours are 10am to 6pm. For general information, call 323/930-CARS or visit www.Petersen.org.

22 Aug 2017
Sticky Post By Posted in Clients, Honeywell Garrett, Uncategorized Permalink

Honeywell Garrett Launches New Aluminum Intercooler For 2.3L EcoBoost Mustangs

Sticky Post By On August 22, 2017

Honeywell Garrett expands its performance offerings for Ford’s turbocharged Mustang

TORRANCE, Calif. – (August 3, 2017) – Honeywell Garrett has built a reputation as one of the leading manufacturers of turbochargers and turbo system components. As an industry leader, Honeywell Garrett knows that heat is the enemy of performance, particularly in small displacement turbocharged engines and to that end, it is introducing a new all-aluminum intercooler for Ford’s 2.3L EcoBoost Mustang.

The new all-aluminum intercooler by Honeywell Garrett (P/N: 857564-6001) is dramatically more efficient than the stock component it replaces thanks to the use of computational fluid dynamics in designing its end tanks and a 60% larger core. These changes combine to offer a 30% reduction in pressure drop as well as a 40 degrees Fahrenheit reduction in inlet temperatures versus the stock setup. Honeywell Garrett’s intercooler can support up to 600 horsepower, nearly double what is offered from the factory.

The 2.3 liter 4-cylinder EcoBoost engine in the 2015-2018 Ford Mustang is an extremely capable engine with the ability to produce well above its factory-listed 310 horsepower. One of the bottlenecks for making more power with this engine is the undersized factory intercooler. The stock intercooler cannot cope with extended periods of full-boost driving and causes the engine to heat soak, thus robbing power; a problem that is solved by this uprated intercooler.

Granted by the California Air Resource Board (C.A.R.B), executive order #D-794 allows the 857564-6001 Honeywell Garrett intercooler upgrade to be used on specific emission controlled vehicles. California is the only state that is permitted to issue emissions standards with an approval form the Environmental Protection Agency. Obtaining a C.A.R.B certification identifies this intercooler will not increase vehicle emissions.

This Honeywell Garrett intercooler will retail for $765 and installs in two and a half hours using basic hand tools and allows owners to reuse their factory hoses, clamps, and bolts. Slightly elongated inlet and outlet ports create a secure surface for hose attachment reducing the chance of blow-off on higher horsepower applications while maintaining compatibility with both OEM hoses and aftermarket charge pipes.

ABOUT HONEYWELL
Honeywell Aerospace products and services are found on virtually every commercial, defense and space aircraft, and its turbochargers are used by nearly every automaker and truck manufacturer around the world. The Aerospace business unit develops innovative solutions for more fuel-efficient automobiles and airplanes, more direct and on-time flights, safer flying and runway traffic, along with aircraft engines, cockpit and cabin electronics, wireless connectivity services, logistics and more. The business delivers safer, faster, and more efficient and comfortable transportation-related experiences worldwide. For more information, visit www.honeywell.com.

Honeywell (www.honeywell.com) is a Fortune 100 diversified technology and manufacturing leader, serving customers worldwide with aerospace products and services; control technologies for buildings, homes, and industry; turbochargers; and performance materials.  For more news and information on Honeywell, please visit www.honeywell.com/newsroom.

22 Aug 2017
Sticky Post By Posted in Clients, Lloyd Mats Permalink

BLACK CHEVROLET BOW-TIE LOGO NOW AVAILABLE ON LLOYD MATS CUSTOM FIT FLOOR MATS

Sticky Post By On August 22, 2017

Historic Chevrolet emblem added to Lloyd Mats extensive catalog of officially licensed GM logos.

Northridge, Calif. (June, 2017) – Lloyd Mats, the leader in custom-fit car, truck, and SUV floor mats, has announced that the black Chevrolet Bow-Tie logo is now available on carpet floor mat products for select Chevrolet vehicles, starting from model year 2007.

Black logos have been a popular modification for many years, but only recently have OEMs offered them as options on many new vehicles. Chevrolet was one of the first manufacturers to offer factory-equipped black accents as an optional upgrade. With Lloyd Mats’ new officially licensed black Chevrolet Bow-Tie emblems, enthusiasts can equip their custom-fit floor mats with the same unique logo that they chose for their vehicle.

The black Chevrolet Bow-Tie logo is available on all plush carpet mats, including Luxe, Ultimat, Berber 2, Velourtex, and Classic Loop, for selected Chevrolet car, truck and SUV models from 2007 to present. The logo can be added to any floor or cargo mat for 2007 and up full-size trucks and SUVs, 2014-2017 Equinox and Impalas, 2015-2017 Colorado pickups, and 2016 and newer Traverse, Malibu and Camaro models.

The Lloyd Mats GM-licensed black Chevrolet Bow-Tie logo is available through every major Lloyd Mats distributor. Lloyd Mats floor and cargo mats are made in the U.S.A. and built to order – allowing customers to fully customize their mats with their choice of available logos and emblems, carpet and binding colors. Lloyd Mats are also fully compatible with all factory anchor points and fasteners to keep mats secure. For more information on Lloyd Mats or its licenses and to find a dealer, please visit www.LloydMats.com.

ABOUT LLOYD MATS
Founded in 1978 and employee owned, Lloyd Mats is the high-quality leader in custom-fit automobile floor mats. With six carpet and three all-weather brands, Lloyd Mats manufactures all of its products in the United States. Providing more colors, licenses, vehicle fitments and product types than any other manufacturer, the Southern California-based company has developed more than 12,000 unique patterns and applications of floor mats, including automotive trademark, lifestyle, military and personalized embroidered designs. All Lloyd Mats’ products also come equipped with factory-compatible safety anchors. For more information, visit www.LloydMats.com.

22 Aug 2017
Sticky Post By Posted in Clients, Magnaflow Permalink

MAGNAFLOW FIRST TO MARKET WITH CAT-BACK EXHAUST FOR 2017 HONDA CIVIC TYPE R

Sticky Post By On August 22, 2017

New competition cat-back system from Magnaflow for the Civic Type R adds a more aggressive sound and a new look with carbon fiber tips.

Oceanside, CA. (August 9th, 2017) –Japan’s newest hot-hatch can now get its first upgrade with the release of MagnaFlow’s new competition cat-back exhaust for the Honda Civic Type R, the first company to make a system available for the highly anticipated sports car. This complete cat-back features a lightweight design, increased flow and carbon fiber tips to make the Type R stand out even more.

Besides its benefits on paper, it also greatly improves the exhaust note of the Type R, with complaints that it was a bit too understated from the factory. The competition cat-back exhaust for the 2017 Honda Civic Type R (PN 19383) is comprised of 2.5” stainless steel piping leading to a three-pipe exit, with 4.5” outer tips and a 4” tip in the center. Fitment is quick and easy with all necessary parts included.

The Type R competition series cat-back, like all stainless-steel exhaust systems from MagnaFlow, comes with a lifetime warranty and is manufactured in Southern California. The system is fully 50-state emissions compliant and comes with all hardware necessary for simple bolt-on installation. For more information about MagnaFlow and their line of performance exhaust systems please visit www.MagnaFlow.com to find a dealer near you.

ABOUT MAGNAFLOW

MagnaFlow got its start as a natural extension of Car Sound Exhaust systems. Our parent company specializes in superior catalytic converter technology and has spent the last 30 years earning its reputation as a market leader around the world. We’re proud to continue this tradition through producing the best sounding, best performing and most durable exhaust components in the world. If you’re looking for quality, power and sound, then you’re looking for MagnaFlow: www.MagnaFlow.com. Visit us on Facebook,Instagram and Google Plus.

22 Aug 2017
Sticky Post By Posted in AMP Research, Clients Permalink

AMP RESEARCH RELEASES POWERSTEP FOR FORD TRANSIT VANS

Sticky Post By On August 22, 2017

Developed in response to the growing popularity of Transit Vans, an electric deployed step allows drivers to safely and easily enter and exit the vehicle.

Tustin, Calif. (August 2017) – AMP Research, the leading provider of bed steps, bed extenders and automatic power articulating side steps, has announced the release of its Powerstep running boards for the 2014-2017 Ford Transit Van.

A replacement for the Ford Econoline series, the flexible, functional and efficient Transit Van line is offered in a variety of configurations to best fit in the multi-vehicle fleet market. With the AMP Research Powerstep, drivers and passengers of these heavily commuted, multi-use vehicles will more comfortably and safely enter and exit the vehicle throughout their day.

Each Powerstep is an automatic, electronic device that instantly extends when the door opens, then retracts safely out of sight when the doors close, improving ground clearance, aerodynamics and appearance. Precision-engineered to assist the driver and passengers in safely and more comfortably entering and exiting the vehicle, Powerstep is available as a single 79” step that stretches from the front door to the rear door for the passenger side of the van (PN 76159-01A), or as a set of two 79” steps, one for each side of the van (PN 76259-01A). Given the durability needs of a commercial vehicle, each step is equipped with dual motors.

AMP Research Powerstep running boards are made in the USA, come with all necessary parts, hardware and an industry-leading 5-year/60,000-mile warranty. For more information on AMP Research Powerstep or any other AMP Research product, visit www.amp-research.com, call 1-800-309-6823 or email CustomerService@AMP-Research.com.

ABOUT AMP RESEARCH:
The inventor of the electric running board and bed extender categories, AMP Research® is a U.S. manufacturer of aftermarket and OE automotive accessories for trucks, Jeeps, SUVs and Vans. The company specializes in quality products utilizing ISO/TS standards with on-site design and tooling resources. The company’s motto, “Innovation In Motion” captures the groundbreaking mix of breakthrough products the company has brought to the market. Current products include: PowerStep™, PowerStep XL™, BedStep™, BedStep2™, and BedXtender HD™.

22 Aug 2017
Sticky Post By Posted in Clients, Petersen Automotive Museum Permalink

PETERSEN ANNOUNCES SIGNIFICANT DONATIONS FROM ROB AND MELANI WALTON & SPECIALTY EQUIPMENT MARKET ASSOCIATION

Sticky Post By On August 22, 2017

“Rob and Melani Walton” Industry Floor and “Rob and Melani Walton Discovery Center” will utilize new and existing programming to connect children with the automobile and STEM subject matter; SEMA donation will help fund the digitization of the Petersen Publishing archives, documenting the photographic history of the performance industry

Los Angeles (August 20, 2017) – The Petersen Automotive Museum today announced it has received significant donations from philanthropists Rob and Melani Walton, as well as the Specialty Equipment Market Association (SEMA).

Rob and Melani Walton, who have long supported the museum as members of its top membership level – the Checkered Flag 200 – have generously agreed to help support The Petersen and its efforts to educate and entertain children in Southern California and around the world with engaging content that connects the art, engineering, and entertainment of the automobile.

Because of their generous support, the museum has named the second-level the “Rob and Melani Walton Industry Floor.” The floor allows museum-goers to use interactive consoles to learn about the following roles in the automotive industry: Assembly, Design, Engineering, Marketing, Product Planning, Production Planning, Prototyping and Testing. The floor also includes several popular galleries and displays, including the Pixar CARS Mechanical Institute which will now reside in the “Rob and Melani Walton Discovery Center.” The center, which is inspired by the animated franchise, immerses visitors in different interactive stations where they can learn about the mechanical systems that make cars work using hands-on displays, video and augmented reality.

SEMA’s grant will be used for the preservation of the Petersen Publishing archives, which chronicle the history of American car culture from the late 1940s through the 1990s. SEMA will fund the digitization and metatagging of over one million frames, a representative sampling of the massive photo archive, which will be made available to the public and SEMA members for research purposes.

“SEMA, Petersen Publishing and the automotive aftermarket are inexorably linked with roots tracing back to the 1940s, and we are proud to support this important project that documents and protects our heritage,” said SEMA Chairman Wade Kawasaki. “From the early days of land speed and drag racing to technical articles to coverage of the first SEMA Shows, its all there in these archives and we are excited to work with The Petersen to share this history with the public and our members.”

Late publishing magnate Robert E. Petersen founded Petersen Publishing in 1947, went on to not only build one of the largest publishing empires in America and helped found the National Hot Rod Association (NHRA), the Specialty Equipment Market Association and The Petersen Automotive Museum. The new archive will be housed in the Robert E. Petersen Research Library, thanks to a grant provided by the Petersen Family Trust.

“As we approach the second anniversary of The Petersen’s grand re-opening after a total transformation, we are thrilled to report that the museum is thriving with seven new exhibits this year, record attendance and a successful student program that has seen more than 13,000 school children pass through our halls and we couldn’t have done any of it without the support of both individual sponsors and the industry,” said Petersen Museum executive director Terry L. Karges. “Thanks to the generosity of the Waltons we can move confidently forward helping children prepare for the future of transformation technology. Thanks to SEMA we will be able to preserve the past and document our history.”

ABOUT THE PETERSEN

The Petersen Automotive Museum Foundation is a non-profit 501(c)(3) charity. The Museum is located at 6060 Wilshire Boulevard (at Fairfax) in Los Angeles, California, 90036. Admission prices are $15 for general admission adults, $12 for seniors and students with ID, $7 for children ages 3 to 12. Active military with ID, personal care attendants and children under three are admitted free. Museum hours are 10am to 6pm. For general information, call 323/930-CARS or visit www.Petersen.org.