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The Petersen is the Place to Spoil Dad this Father’s Day

Museum celebrates Father’s Day with the popular annual ‘Hoods Up’ exhibit, admission and membership deals, lunch specials by Drago, and fun projects for kids.

Los Angeles, Calif. (June 8th, 2017) – The Petersen Automotive Museum will celebrate Father’s Day with a unique under-the-hood display of iconic cars, discounts on admission and membership, and a rooftop penthouse lunch by Drago. Additionally, the Petersen will have special projects in its Cars Mechanical Institute, where kids can make trophies for their dads.

Visitors will get the rare chance to see the engines of some of the museum’s most iconic cars, including a 1948 Davis Divan, 2015 McLaren P1 and 1952 Ferrari Barchetta Superleggera. One of its most popular annual events, the museum has opened the hoods of its cars for several years. The engines of these priceless automobiles are rarely seen in public, so the chance to see what makes them tick is a rare opportunity.

For one day only, the museum will also offer free admission for a child under 12 with the purchase of an adult ticket. As part of the festivities leading up to Father’s Day, the Petersen will offer discounts on most membership levels until June 17th.

Drago will present a Father’s Day lunch on the Petersen’s rooftop penthouse with a special menu. The Drago restaurant on the first floor will remain open as well, offering a special Father’s Day menu.

For more information on the Petersen’s Father’s Day weekend festivities please visit www.Petersen.org/FathersDay. For more information on the Petersen Automotive Museum, please visit www.Petersen.org or call 323/930.CARS.


ABOUT THE PETERSEN
The Petersen Automotive Museum Foundation is a non-profit 501(c)(3) charity. The Museum is located at 6060 Wilshire Boulevard (at Fairfax) in Los Angeles, California, 90036. Admission prices are $15 for general admission adults, $12 for seniors and students with ID, $7 for children ages 3 to 12. Active military with ID, personal care attendants and children under three are admitted free. Museum hours are 10am to 6pm. For general information, call 323/930-CARS or visit www.Petersen.org.

The Petersen Celebrates “The High Art of Riding Low”

Photo: El Rey (1963 Chevrolet Impala) by Albert De Alba Sr. / Credit: Lowrider Magazine

 

Opening July 1, The Petersen Automotive Museum’s newest exhibit will feature historic lowrider cars, including “El Muertorider” and “El Rey,” as well as works by Chicano artists.

Los Angeles, Calif. (June 6th, 2017) – The Petersen Automotive Museum celebrates the culture of the lowrider with the July 1st opening of “The High Art of Riding Low: Ranflas, Corazón e Inspiración.” The exhibit will run through Sunday, June 3rd, 2018, with an opening celebration taking place on Thursday, June 29th, 2017 in the Armand Hammer Foundation Gallery presented by BMW of North America.

“The High Art of Riding Low” examines the lowrider as an artistic catalyst and cultural icon. The range of work on display – from installations to lithographs, sculptures to drawings, paintings to photography, as well as vehicles themselves—meld automotive ingenuity and imaginative expression. Vehicles in the new exhibit will include “Our Family Car,” a 1950 Chevrolet Sedan painted by legendary artist Gilbert “Magu” Luján, “El Rey,” a 1963 Chevrolet Impala by Albert De Alba Sr., “El Muertorider,” a customized 1968 Chevy Impala by Artemio Rodríguez and John Jota Leaños, and “Gangster Squad ’39,” a 1939 Chevrolet Master Deluxe by Mister Cartoon.

The exhibit will also feature artists who have reworked and re-imagined the lowrider, including El Moisés, Estevan Oriol, Germs a.k.a. Jaime Zacarias and Luis Tapia.

“Chicano culture is so deeply intertwined with the culture of Los Angeles and automobiles represent a rich part of that,” said Terry L. Karges, Executive Director of the Petersen Automotive Museum. “We at the museum are honored to be in a position to share this vibrant and thriving culture with those who might not otherwise be exposed to it. ‘The High Art of Riding Low’ is going to be one of the most important exhibits we’ve curated.”

The opening reception for “The High Art of Riding Low” will take place at 7 pm on Thursday, June 29th at the Petersen. Tickets are available for $45 to non-members and $35 to Petersen members. The reception will feature light refreshments and music by KCRW DJ Raul Campos.

For more information on “The High Art of Riding Low: Ranflas, Corazón e Inspiración” or to purchase tickets to the opening reception, click here. For more information on the Petersen Automotive Museum, please visit www.Petersen.org or call 323/930.CARS.


ABOUT THE PETERSEN
The Petersen Automotive Museum Foundation is a non-profit 501(c)(3) charity. The Museum is located at 6060 Wilshire Boulevard (at Fairfax) in Los Angeles, California, 90036. Admission prices are $15 for general admission adults, $12 for seniors and students with ID, $7 for children ages 3 to 12. Active military with ID, personal care attendants and children under three are admitted free. Museum hours are 10am to 6pm. For general information, call 323/930-CARS or visit www.Petersen.org.

“BIG DADDY” DON GARLITS NAMED GRAND MARSHALL OF THE 2017 HEMMINGS MOTOR NEWS GREAT RACE PRESENTED BY HAGERTY

Florida native and drag racing legend will kick off the 2017 Great Race in Jacksonville, Florida on June 24

Chattanooga, TN. (June, 2017) – Great Race officials have announced that legendary drag racer “Big Daddy” Don Garlits has been named as Grand Marshall of the 2017 Hemmings Motor News Great Race presented by Hagerty. This year’s event will begin in Jacksonville, Florida on Saturday, June 24 and make its way north along sections of the old Dixie Highway, to the finish line in Traverse City, Michigan on Sunday, July 2.

The Great Race is a time-speed-endurance rally which tests the limits of drivers, navigators and their classic vehicles. Only 1972 and earlier vehicles are permitted to participate in the Great Race, and vehicles as early as 1916 will make the 2,300-mile trek from Florida to Michigan vying to win a piece of the $150,000 purse. Event organizers work to keep the race challenging by changing its route annually, and this year’s route offers a lot of great scenery and visits to some of the finest car collections in the country. Lunch stops and overnight stops are hosted each day, and the cities and towns offer a festival-like welcoming party for the 120 race teams.

The start of the Great Race in Jacksonville, Florida is free to the public and offers hours of fun, as the racers line up on Main Street in the Historic Springfield section of downtown Jacksonville. The festivities kick off at 8am and the “Big Daddy” Don Garlits will wave the green flag at 10:30am.

“We’re honored that ‘Big Daddy’ Don Garlits has agreed to serve as the Grand Marshall of the 2017 Great Race,” said Corky Coker, CEO of Coker Tire. “His incredible personality and commitment to safety in racing are an inspiration to all.”

A fixture in drag racing nearly since its inception, Garlits is often looked upon as the father of the sport. Garlits built his first dragster in 1954 – a 1927 Ford T-Bucket with a 1948 Mercury engine, 1939 Ford transmission and a 1948 Ford rear axle – outdoors at his home in north Tampa. That car became the basis for the first of Garlits’ “slingshot” dragsters in which the driver was placed behind the rear axle. In 1970, Garlits suffered a traumatic foot injury when the transmission of the slingshot-style dragster he was driving exploded. This injury inspired him to relocate the engine and transmission behind the driver for safety, effectively inventing the modern Top Fuel car.

“The Great Race is a truly wonderful event that celebrates the passion that America still has for classic cars,” said Garlits. “I’m thrilled that Coker Tire asked me to be the Grand Marshall for the race this year. Coker does so much to support the car hobby that it’s nice to be able to give back.”

For more information on the Great Race, please visit www.GreatRace.com.


Coker Tire Company, Inc. based in Chattanooga, Tennessee, is the world’s largest supplier of collector vehicle tires, with distributors in more than 30 countries. For more information, to request a catalog or to place an order, call (800) 251-6336 or visit the Web site at www.CokerTire.com.

EASY LSA UPGRADE FROM SUPERCHARGERS ONLINE

Superchargers Online’s new LSA Performance Inlet lets Chevrolet Camaro ZL-1 and Cadillac CTS-V owners get more boost out of their superchargers with minimal effort.

SIMI VALLEY, Calif. (May, 2017) – Superchargers Online, a leading distributor of superchargers and superchargers parts, is excited to announce its new LSA Performance Inlet. Built using brand new EATON factory parts, this performance inlet is a direct bolt-on upgrade for the Chevrolet Camaro ZL-1 and Cadillac CTS-V, and is available with two different size ZPE/SCOL GripTec® performance pulleys.

The LSA engine was one of General Motors’ first factory supercharged V8 engines, and when it hit the streets in 2008 under the hood of the Cadillac CTS-V, it didn’t take tuners long to start trying to extract more power. Until now, increasing the boost output from the LSA’s EATON TVS1900 supercharger meant using a hydraulic press to remove the factory pulley and then either press on a new pulley or a hub that can accept bolt-on pulleys. Now, Superchargers Online has taken the work out of the LSA pulley upgrade with its new bolt-on LSA Performance Inlet.

Superchargers Online’s LSA Performance Inlet is built using brand new EATON factory parts including a new inlet casting, new bearings, and a new bypass actuator. Increased boost comes by way of the preinstalled ZPE/SCOL GripTec® pulley which features ZPE’s patented micro machining process for increased friction between the pulley and drive belt to reduce slippage. Multiple pulley options are also available to allow owners to match the boost increase to a variety of engine upgrades – from 2.55-inches down to 2.38-inches for up to a 5psi gain.

The LSA Performance Inlet is a direct bolt-on upgrade for the 2009-2013 Cadillac CTS-V, the 2012-2015 Chevrolet Camaro ZL-1, and the Chevrolet Performance LSA crate engine, will require recalibration of the ECU. Made in the USA and backed by a 30-day warranty against manufacturer defects, the inlet comes with all parts necessary for a complete installation, including new mounting hardware, a new EATON Solid Isolator, and RTV sealant. The LSA Performance Inlet is not legal for use on pollution-controlled vehicles. For more information on the LSA Performance Inlet or Superchargers Online’s other products, visit www.superchargersonline.com.



ABOUT SUPERCHARGERS ONLINE

Founded in 1999 and headquarted in Simi Valley, California, Superchargers Online is the largest distributor in the world for superchargers and supercharger parts from companies like Magnuson Superchargers, Edelbrock, Roush, SLP, Vortech, and Procharger. Superchargers Online is also the only Eaton Authorized Service Center in North America and offers Eaton Original Parts for service and repair as well as repair and rebuild services for all Eaton-based aftermarket and OEM superchargers. For more information, visit www.SuperchargersOnline.com.

THE 53RD ANNUAL LA ROADSTER SHOW RETURNS TO THE FAIRPLEX IN POMONA

The LA Roadster Show, put on by the famous LA Roadsters car club, will be back in Pomona with the largest gathering of roadsters, hot rods, and swap meet on June 17-18, 2017.

Pomona, Calif. (May, 2017) – America’s premier event for pre-1936 hot rod and roadster enthusiasts, the LA Roadster Show, is returning to the Fairplex in Pomona for its 53rd annual event. The show, which has been put on by the LA Roadsters — one of Southern California’s most dedicated and historic car clubs — since 1960, is the largest gathering of pre-1936 roadsters in the world with over 800 to be on display this Father’s Day weekend, June 17-18, 2017.

The LA Roadster Show is a special event with a decidedly more “period-correct” feel than other contemporary hot rod and street rod shows. In addition to having one of the world’s best assemblages of pre-war roadsters, there is designated parking for pre-1977 non-roadsters (coupes, sedans, trucks and muscle cars) as well as a huge swap meet which is sure to have just the thing a show-goer needs to finish their project. The show also features a large vendor midway packed with some of the top companies in the hot rod and performance parts industry, a huge model car contest, and a “Cacklefest” which consists of a line of vintage front engine nitro-fueled dragsters that are all fired up at the same time, putting on a great show of flames, fumes, and horsepower.

The famous LA Roadsters Car Club got its start in 1957 as a small group of incredibly dedicated enthusiasts of pre-war roadsters. The club has maintained its relatively small roster with 28 active members 11 Life time members, 5 honorary members and 19 associates’ members from all over the country. LA Roadsters are easy to spot at events thanks to their traditional uniform of red shirts and white pants.

The show opens to the public on Saturday, June 17 and is open from 7am to 5pm and 7am to 4pm on Sunday. General admission for attendees ages 13 and up is $20, children ages 6-12 is $10, and children ages 5 and under get in free. Parking is $10 and the entrance to the lot is located at Gate 9 off of White Avenue or gate 17 off of McKinley Ave. There will also be numerous food vendors on site to accommodate families.

For more information on the LA Roadster Show, please visit www.LARoadstershow.com.


ABOUT ROADSTER SHOWS INC.

For the past 52 years the event was produced by the L.A. Roadsters car club but starting in 2017 the car club decided after 52 years it was time to step back and hand over the reins. The show is now managed by Roadster Shows Inc. a professional event management company with over 10 years experience producing hot rod, custom car and motorcycle events on the West Coast. The Roadster Shows Inc. staff has experience in sales, marketing, PR, logistics and hospitality. Look for some exciting changes to the event in the years to come. For more information, visit www.laroadstershow.com.

EAGERLY AWAITED MCLAREN DOCUMENTARY TO MAKE U.S. PREMIERE IN INDIANAPOLIS; AWARD-WINNING GUNPOWDER & SKY ACQUIRES U.S. DISTRIBUTION RIGHTS

 


NEW YORK, NY (May 19, 2017) – McLaren the incredible true story of motorsports legend and engineering visionary Bruce McLaren, will make its U.S. premiere in a special screening for motorsports VIPs on the eve of America’s most iconic racing weekend.

Gunpowder & Sky Distribution, the award-winning, independent content sales and distribution division of global content studio Gunpowder & Sky, today announced that it has acquired the U.S. rights to the film. The film’s rollout will continue with the U.S. Festival premiere in Michigan’s Henry Ford Big Screen Experience at Cinetopia Film Festival on June 2nd at 8 p.m. ET. Additional targeted events across the country are being planned throughout the Summer, with the biopic’s digital release scheduled to launch after the Pebble Beach Concours d’Elegance in August.

Premiering less than 48 hours before the 101st running of the Indianapolis 500, the eagerly awaited film recounts the New Zealander’s life from his humble beginnings at his father’s auto shop in Auckland, to revolutionizing Formula One racing by becoming the youngest driver ever to win a Grand Prix, to his death at 32 in a racing accident. Featuring interviews from his closest friends and family members, the documentary is an unprecedented window into the life of a true genius.

Directed by Roger Donaldson, McLaren was written by Matthew Metcalfe, Tim Woodhouse and James Brown, with Fraser Brown and Metcalfe producing. The film was made by General Film Corporation and Universal Pictures in association with the New Zealand Film Commission, Images & Sound, The Giltrap Group and FB Pictures, with funding through the New Zealand Government’s Screen Production Funding Grant and financing from the ANZ Bank.

“It’s an honor to tell Bruce McLaren’s story,” Metcalfe said. “Myself, my fellow producer, Fraser, Roger and the whole filmmaking team are excited to partner with Gunpowder & Sky to bring this tale of accomplishment and following your dreams to U.S. audiences.”

“Bruce McLaren is a legend in the automotive world,” said Jake Hanly, Gunpowder & Sky’s VP of Acquisitions. “Roger’s film paints a compelling portrait of not just the man, but also his outsized influence on Formula One and automotive culture as a whole – it’s a story of vision, audacity, and entrepreneurial grit.”

The deal was negotiated by XYZ Films with Gunpowder & Sky Distribution planning a multiplatform release for the film. This deal completes the sale of the film’s rights across the globe.

Outside of the U.S., McLaren will be released by Transmission Films in New Zealand and Australia, and by Universal Pictures in all other global territories. The film will be launched in the U.K. in late May.

 


ABOUT GUNPOWDER & SKY DISTRIBUTION

Gunpowder and Sky Distribution (formerly FilmBuff) is the New York-based, award-winning, independent content sales and distribution division of Gunpowder & Sky.

Gunpowder & Sky is an award-winning independent global studio, dedicated to creating, marketing and distributing video content independent of form, genre or platform. Gunpowder & Sky collaborates with both emerging and established talent to generate premium video content ranging from 90-second to 90-minute stories on all platforms. With in-house development, production, marketing and distribution capabilities, the company operates as a full 360-studio and oversees a library of over 1500 titles.

Working with numerous creative partners such as Hyde Park, Blumhouse, Caviar, DIGA, Full Fathom Five, Bona Fide Productions, Adaptive Studios and Den of Thieves, with investments and strategic partnerships with leading social video studios Cut and Shareability, Gunpowder & Sky has recently released or launched projects including Spotify’s most viewed series Drawn & Recorded, the Herbalife exposé documentary, Betting on Zero, which debuted as the number one Documentary in the iTunes store, multi-platform sci-fi destination, DUST, and Ben Young’s Hounds of Love which just won the Overlook Film Festival’s Jury and Audience Awards for Best Feature with Emma Booth winning Best Actress Award at the Venice Film Festival.

Upcoming projects include Jeff Baena’s (I Heart Huckabees) The Little Hours, starring Aubrey Plaza, Alison Brie, Dave Franco, Kate Micucci, John C. Reilly, Molly Shannon, Fred Armisen, Jemima Kirke and Nick Offerman, the film adaption of Jeff Hart’s novel Eat, Brains, Love, Sarah Benincasa’s DC Trip, Summer of 84 with award-winning directors RKSS, and the Jackass-style, next generation stunt series, Too Stupid To Die.

Headquartered in Los Angeles, with offices in NY and London, Gunpowder & Sky was founded by Van Toffler, former CEO of Viacom’s Music Group, Floris Bauer, former Global Head of Corporate Development & Strategy Endemol, and Otter Media, a joint venture of AT&T and The Chernin Group.

CLASSICCARS.COM REPORTS: MUSTANG IS MOST SEARCHED FOR COLLECTOR CAR IN AMERICA

 


New state-by-state data report finds Ford, Chevrolet vehicles as most popular; Domestics listed as top search in 49 of 50 states.

Phoenix, Ariz. (May 18, 2017) —The iconic Ford Mustang is the most searched for classic car, according to a state-by-state report issued today by ClassicCars.com, the premier website for researching and purchasing classic automobiles and trucks.

Ford’s legendary “Pony Car” ranked first in 13 states, followed by the Chevrolet Impala (seven). Chevy’s Camaro came in third with five states, the Chevy Corvette, Dodge Charger and the Ford Thunderbird each finished first in three states, according to the site, which registers 330,000 searches daily and three million unique monthly visitors.

Among makes, Ford and Chevrolet were evenly split, each ranking first in 20 states, ClassicCars.com reports. Overall, domestics topped searches in 49 states, with the lone import-Mercedes-Benz-listed as most popular among Connecticut enthusiasts. While American muscle cars led state-by-state searches, trucks topped the list in West Virginia (Chevrolet 3100) and Oklahoma (Ford F1).

U.S.-built vehicles dominated ClassicCars.com’s overall findings, with Mustang generating 3,736,942 unique searches in 2016. Among European models, the Volkswagen Bus was of greatest interest with 240,656, while the Datsun 280Z led Japanese models, at 157,265 unique searches.

“Owning pristine collector vehicles – particularly domestic performance and muscle cars – continues to be a passion for many Americans, from the most seasoned collectors to enthusiasts making their first purchase,” said Roger Falcione, president and CEO of ClassicCars.com. “In fact, two vehicles on our list—the Ford Fairlane and Dodge Charger—play prominent roles in ‘The Fate of the Furious,’ which recently topped $1 billion box office sales worldwide, attest to the international interest in American performance and muscle cars.”

This new report comes as ClassicCars.com builds its presence as a premier source of collector car news and information, data, insight and analysis, as well as an unparalleled selection of for-sale vehicles.

 


ABOUT CLASSICCARS.COM

Founded in 2007 and headquartered in Phoenix, Arizona, ClassicCars.com is home to the industry’s largest community of collector car owners, buyers and enthusiasts. ClassicCars.com is devoted to helping owners sell classic vehicles online. Featuring more than 30,000 vehicles for sale by private sellers, auction houses, and specialty dealerships around the world, ClassicCars.com is home to the world’s largest online selection of classic and collector vehicles for sale. For more information, visit www.ClassicCars.com.

Honeywell Garrett Unveils New Name, Same Quality Engineering

Formerly Turbo by Garrett, historic brand changes its name and expands its product offerings

TORRANCE, Calif. – May , 2017 – The Garrett name which has been synonymous with turbocharging for more than 60 years in high-performance and aftermarket circles, has been rebranded Honeywell Garrett to reflect the full global portfolio of Honeywell engineering technologies which have been driving the historic brand for the past 20 years.

Turbo By Garrett, the longtime industry-leading brand of turbochargers for automotive and industrial applications is now Honeywell Garrett across all global regions. The rebranding changes only how the portfolio of replacement and performance turbochargers goes to market. Its existing Honeywell engineering and development teams which have been responsible for some of the most exciting innovations in turbocharger technology during the past several decades remains intact. The Honeywell Garrett brand will continue to supply the independent and performance aftermarket with high-quality turbochargers while drawing upon the full resources of Honeywell Aerospace and Honeywell Transportation Systems.

Garrett got its start in Los Angeles in 1936 in a small storefront on the now-famous Melrose Avenue. Founding company president, John ‘Cliff’ Garrett, started the firm to conduct research into pressurized cabins for passenger flight. The company developed the pressurized cabin system for the Boeing B-29 Superfortress, the first bomber so-equipped for high altitude flight.

In the 1950s, Garrett was asked to lead a development team in applying aerospace technology to an off-highway need from the Caterpillar Company for one of its earth movers. After a successful launch of the industry’s first automotive turbocharger, the parent company spun off the turbo business off into what would become Garrett Automotive. Garrett Turbos powered the first production turbocharged car, the Oldsmobile Jetfire Turbo as well as the Corvair Monza Turbo, the first turbocharged car to ever win at Indianapolis, the first turbo car to win at the 24 Hours of Le Mans and the first mass production turbo for diesel engines with the Mercedes-Benz 300SD.

Garrett became part of the Honeywell corporation when its parent company, Allied-Signal acquired the Honeywell brand in 1999 and changed its name to Honeywell to take advantage of that company’s superior brand recognition. Honeywell Garrett has been behind some of the largest advances in turbocharging technology in the world such as variable geometry turbochargers, also known as Variable Nozzle Technology (VNT) which allows the vanes of the compressor side of the turbo to pivot to the optimum angle for any given turbo speed. Honeywell Garrett also holds the patent for single-cartridge, dual ball bearing technology which allows a turbo to spin much more freely, reducing the boost threshold.

“It is important for us as a company to project a unified front to both our industrial customers and our aftermarket and enthusiast customers,” said Eric Fraysse, Vice President and general manager, Aftermarket Honeywell Transportation Systems. “This rebrand allows us to do just that while providing the same levels of quality and innovation that our clients around the world have come to expect.”

Honeywell Garrett’s second generation to its extremely popular line of GTX-series turbos utilizes a great of aerospace-derived technology and experience to markedly increase the horsepower range of its series of turbos as well as reduce undesirable things such as boost creep and spool-up time. Standard features of the Garrett GTX Series Gen II lineup include water-cooled center housing rotating assemblies, ceramic ball bearings for additional responsiveness, new high-flow compressor housings, a fully machined compressor housing inlet, ported shroud, and outlet, and several options for turbine housings to ensure proper installation.

“The Garrett GTX Gen II series of turbochargers is our most significant update in almost a decade. We are using advanced technology made available by our Honeywell Aerospace business to help design and manufacture turbo solutions that have made Honeywell a performance turbocharging leader for more than 60 years,” said Fraysse.

The new GTX Gen II lineup is backward-compatible and completely interchangeable with first GTX GEN I products and even Garrett’s standard GT product line. In addition to the performance upgrades, the finish of the castings has also been updated to be more uniform reflecting the quality in the product.


ABOUT HONEYWELL

Honeywell Aerospace products and services are found on virtually every commercial, defense and space aircraft, and its turbochargers are used by nearly every automaker and truck manufacturer around the world. The Aerospace business unit develops innovative solutions for more fuel-efficient automobiles and airplanes, more direct and on-time flights, safer flying and runway traffic, along with aircraft engines, cockpit and cabin electronics, wireless connectivity services, logistics and more. The business delivers safer, faster, and more efficient and comfortable transportation-related experiences worldwide. For more information, visit www.honeywell.com.

Honeywell (www.honeywell.com) is a Fortune 100 diversified technology and manufacturing leader, serving customers worldwide with aerospace products and services; control technologies for buildings, homes, and industry; turbochargers; and performance materials. For more news and information on Honeywell, please visit www.honeywell.com/newsroom.

LLOYD MATS CAMOMATS NOW AVAILABLE WITH MILITARY AND PATRIOTIC LOGOS

 


Lloyd Mats lets you honor your favorite armed forces branch by adding one of 10 military and patriotic logos to its custom fit CamoMat carpet floor mats for cars, trucks, and SUVs.

Northridge, Calif. (May, 2017) – Lloyd Mats, the leader in custom-fit automotive floor mats, is excited to announce that its military and patriotic logos are now available on all six patterns of its CamoMat carpet floormats. These logos include unique designs for all five service branches as well as five additional patriotic logos.

There are few callings more noble than putting one’s life on the line in defense of your country. For those that have answered that call, their service is a lifelong point of pride for both themselves and their loved ones. Now, whether you are serving, have served, or you are looking to show off your patriotic spirit, Lloyd Mats has made its “Defenders of Our Freedom” military logos featuring crests of the Army, Navy, Air Force, Marine Corps and Coast Guard, a “Fallen Heroes” logo, two “Support our Troops” logos, a “God Bless America” logo, and a “Proud to Be American” logo available on its six unique CamoMats patterns.

CamoMats bring the unique camo look to high quality custom fit carpet floor mats and feature two officially licensed Mossy Oak patterns (Shadow Grass and Break-Up Country) as well as four Lloyd-branded camo pattern designs (Traditional Camo, Traditional Camo grey/Black, Digital Camo, Digital Camo Grey/Black). These patterns are permanently dyed into Lloyd’s long-wearing carpet face of premium 20-ounce-per-yard nylon yarn and are backed by its TractionBac backing for the ultimate moisture and skid resistance.

Lloyd Mats CamoMats with military logos are available through every major Lloyd Mats distributor. Like all Lloyd mats, CamoMats are fully compatible with all factory anchor points and fasteners to keep your mats secure and are backed by a three year warrranty. For more information on Lloyd Mats or its licenses and to find a dealer, please visit www.LloydMats.com.

 


ABOUT LLOYD MATS

Founded in 1978 and employee owned, Lloyd Mats is the high-quality leader in custom-fit automobile floor mats. With six carpet and three all-weather brands, Lloyd Mats manufactures all of its products in the United States. Providing more colors, licenses, vehicle fitments and product types than any other manufacturer, the Southern California-based company has developed more than 12,000 unique patterns and applications of floor mats, including automotive trademark, lifestyle, military and personalized embroidered designs. All Lloyd Mats’ products also come equipped with factory-compatible safety anchors. For more information, visit www.LloydMats.com.

Mossy Oak is a trademark used under license from Haas Outdoors, Inc. by Lloyd Mats.

WORLD’S RAREST AND FINEST FERRARIS NOW ON DISPLAY AT THE PETERSEN AUTOMOTIVE MUSEUM

 


“Seeing Red: 70 Years of Ferrari” features over a dozen Ferraris, all adorned in red, in the Bruce Meyer Family Gallery including a 1947 125S (the first Ferrari ever made), Niki Lauda’s 1980 Ferrari 312 T5 and the 2001 Ferrari F1 driven by Formula One champion Michael Schumacher.

Los Angeles, Calif. (May 1st, 2017) – The Petersen Automotive Museum has opened its latest exhibition in the Bruce Meyer Family Gallery, “Seeing Red: 70 Years of Ferrari.” The exhibit is a celebration of seven decades of beautiful and fast automobiles and the man, Enzo Ferrari, who brought them to the attention of the world via sheer force of will. It showcases several examples of the brand’s most lauded designs including the legendary 250 GTO, the 166MM, the 250 TR, the 250LM and the 2001 Ferrari F1 driven by Formula One racer Michael Schumacher in one of his most dominating years in the series. The exhibit opened to the public on Saturday, April 29th, 2017. It will run through April of 2018.

Few brands have captured the imagination of the world more than Ferrari. For 70 years, Enzo Ferrari’s prancing horses have thrilled car enthusiasts both young and old with their racing and road cars. To celebrate the Italian automaker’s 70th Anniversary, and through the leadership of Bruce Meyer, “Seeing Red” features a collection of 11 of the rarest and finest road and race Ferraris, all in its signature red paint. “We’re so thrilled to bring some of the world’s most beautiful Ferraris to the Petersen,” said Bruce Meyer, founding chairman of the Petersen’s Board of Directors. “Seeing that Rosso Corsa paint and the beautiful curves of the body work is always enough to make your heart skip a beat. ‘Seeing Red’ will be one of the most significant gatherings of Ferraris in the world and I’m so pleased to be able to share it with the public in our gallery.”

The exhibition opened with a grand reception on Thursday, April 27th at the Petersen. The exclusive event included a special tribute to legendary racer, Phil Hill, hosted by Hill’s son, Derek Hill.

“This new exhibit is another example of how the Petersen views cars, as art, and nothing is more appropriate than red Ferrari models,” said Terry Karges, Executive Director of the Petersen Automotive Museum. “We’re confident this exhibit will helps us continue our success and really get people talking and learning about Ferrari.”

For more information on Seeing Red, visit www.Petersen.org/portfolio-item/seeing-red. For more information on the Petersen Automotive Museum, please visit www.Petersen.org or call 323/930.CARS.

 


ABOUT THE PETERSEN

The Petersen Automotive Museum Foundation is a non-profit 501(c)(3) charity. The Museum is located at 6060 Wilshire Boulevard (at Fairfax) in Los Angeles, California, 90036. Admission prices are $15 for general admission adults, $12 for seniors and students with ID, $7 for children ages 3 to 12. Active military with ID, personal care attendants and children under three are admitted free. Museum hours are 10am to 6pm. For general information, call 323/930-CARS or visit www.Petersen.org.