Over the last decade, marketing strategy has been altered as brands jockey for position in the modern online shopping culture, especially on marketplaces like Amazon and eBay. One key to the success of the medium has been the rise of content marketing. It serves as the foundation for every marketing strategy and done correctly, your brand can reach stratospheric heights in a short amount of time. On the other hand, content marketing without a cohesive plan is like setting your money on fire. In this infographic from Shane Barker, the five most important content marketing steps are covered in detail.
These five planning stages provide the roadmap your marketing team will need to create authentic content that will resonate with your audience. Keep in mind that the most important metric you can determine is exactly who the people are in your audience. If you’re talking to the wrong people with your marketing efforts, then you’re virtually guaranteed to make a big investment for nothing.
You can conduct consumer research in the form of paid market surveys online, through opt-in forms on your website, gathering statistics from trade associations, or other means.