October 21, 2020 Jason Reiss

70% OF CONSUMERS WILL HOLIDAY SHOP ONLINE: HERE’S HOW TO REACH THEM

If you’re not already thinking about engaging your customers for the 2020 holiday season, right now is the time to get with the program. A recent report from Google shows that shoppers are already thinking about hunting for the best deals on the gifts they seek for their loved ones, friends, and colleagues. 

According to the study, 62 percent of the consumers surveyed will be shopping earlier in 2020 to avoid missing out on the holiday shopping season’s most coveted products. With many mom-and-pop stores still shuttered or barely operating due to reduced inventory and other pandemic-related business issues, 69 percent of shoppers expect to do more online shopping than they have previously.



Of course, since Google commissioned the report, they cite several case studies of how companies improve sales by utilizing the different forms of Google advertising. Notable is the case study above on Branch Basics, a company that manufactures and sells non-toxic cleaning products. Its D2C strategy has the company breaking sales records every day.

After all, with so many people sitting at home — and working from home — who hasn’t taken a break for lunch and started doing some online shopping? Those free minutes that aren’t spent in a car, commuting through slogging traffic, are often being redirected into time spent considering and researching new purchases, far more so than ever before.

Google also mentions that a third of shoppers have purchased from a new brand during the pandemic, which means that the time is ripe for you to pursue new opportunities and different advertising methods to reach a different buyer segment.



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