September 14, 2018 Heather Wilson


Top-selling chemical brand offers updated packaging for its line of aerosols and functional fluids.

Lexington, KY (September 2018)– Pyroil announced new packaging today for its legendary line of automotive chemical products. This rebrand features an updated logo as well as new bottle styles for each product.

The Pyroil product line includes brake parts cleaners, starting fluids, fuel additives, oil additives, power steering fluid, spray lubricants and more. Select products will be available at retail auto parts stores as well as through NiTEO’s dealer network.

“We wanted to bring a new look to the Pyroil brand that enthusiasts and mechanics know and trust,” said Todd Mason, Vice President of Marketing at NiTEO Products. “The new look leverages the black and gold from years past, with a modern look that will resonate with mechanics and enthusiasts that have used the brand for years.”

For more information on the Pyroil line of products, head to

About NiTEO
NiTEO is a premier formulator, manufacturer and marketer of automotive fragrance, appearance, performance and maintenance chemical products under several leading brands including: Ozium and Scents, along with a license for the Glade brand in the automotive air care category; AP Formulators and Trans-Mate in the car wash chemical category; CarBrite, Hi-Tech and Trans-Mate in the detail, dealership and auto auction appearance category; and the Pyroil and Cyclo brands, along with a license for the Valvoline & MaxLife brands, in the automotive maintenance and performance chemical category.

NiTEO offers a comprehensive line of air care products, waxes, polishes, compounds, dressings, soaps, cleaners, solvents, paints and dyes, as well as fuel additives, parts cleaners, starting fluids, brake fluid, power steering fluid, and other functional fluids. For more information, visit