May 23, 2018 Heather Wilson

HRE WHEELS BRINGS BACK CLASSIC 540 DESIGN


HRE Performance Wheels brings back three iterations of its iconic 540 style for the model’s 20th Anniversary

Vista, Calif. (May, 2018) – To celebrate its 40th anniversary, HRE Wheels is bringing back a timeless wheel design, known as the 540. The 540 Series initially came to market in 1998 and quickly became one of HRE’s most popular designs. Today, the model returns in three different styles, the standard flange (540), the rolled flange (540C) and reverse drop center with rolled flange (540R).

The reengineered 540 Series wheel is available in 17-22-inch and 24-inch diameters, with the larger diameters being load rated for SUVs. Center lock applications are also available.

“In the late ‘90s, I had just started as a young engineer at HRE and the 540 style was our iconic wheel,” said HRE President Alan Peltier. “It was synonymous with the HRE brand and continued to be our most influential style for several years; a testament to its elegant blend of performance and beauty. It is particularly exciting for me to bring it back, and for all of us to see how absolutely gorgeous it is on today’s cars.”

All HRE wheels, including the 540 Series, are engineered to minimize unsprung mass and rotational inertia for optimal acceleration, handling and braking performance. Each wheel is built-to-order and there are nearly infinite fitment, color and finish options available for the ultimate custom-tailored wheel buying experience.


About HRE Performance Wheels
HRE designs, engineers and manufactures 3-piece and 1-piece forged aluminum alloy wheels for Racing, Performance & Luxury cars and SUVs in their San Diego, California-based, TÜV-approved facility. HRE’s built-to-order wheel sets offer a customized choice of offsets, widths and finishes, resulting in a uniquely personal style and performance solution for each customer’s application. HRE wheels are sold through select high-end car dealerships, specialty retailers and performance companies worldwide. For more information, visit www.HREWheels.com or call an HRE wheel expert at (760) 598-1960.