Jim and Mike Ring discuss the growing problem of overseas and domestic counterfeiters duplicating their products and help educate consumers on how to distinguish a genuine Ringbrothers product from a knock-off
Jim and Mike Ring, co-owners and founders of Ringbrothers, have been engineering, designing and developing billet parts since they began their business more than 15 years ago. Now, they are the latest victims in what has become an increasing trend in the automotive aftermarket -counterfeit products.
The Rings believe in honesty and transparency and they felt the need to put out a message to the industry to inform consumers that others are knocking off their products. The Rings want to make sure that customers are protected and are making informed purchasing choices.
“We wanted to let people know what was going on so they could be aware and purchase the real thing,” said Mike Ring. “We don’t want people getting swindled or equipping their vehicles that they’ve put so much time, energy and money into getting ruined because they used inoperative counterfeit products.” Jim Ring added, “People are literally taking our products, making cheap, poorly engineered copies with inferior materials and passing them off as their own and we feel strongly that this isn’t right. It’s not right to us, it’s not right for the people we employ and it’s not right to consumers.”
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Ringbrothers LLC – (www.ringbrothers.com) – Based in Spring Green, WI, Ringbrothers has rocketed into the top ranks of American car builders over the past decade, winning numerous design awards including the Chevrolet “Best in Show” award at the 2014 and 2016 SEMA Shows, back-to-back Goodguys Street Machine of the Year awards, multiple Mothers’ Shine awards, countless magazine covers and several builds commissioned by OEMs. Founders Mike and Jim Ring also design and manufacture some of the most detailed billet interior and exterior parts that money can buy, beautifully designed with architectural lines and incredible craftsmanship, all made in the USA. Each piece of automotive jewelry that leaves the facility gives buyers an opportunity to make their very own Ringbrothers inspired cars that truly stand apart.