October 13, 2017 KahnMedia

THE PETERSEN OFFERS A BEHIND THE SCENES LOOK AT ITALIAN DESIGN


New exhibit titled “Made in Italy” offers an inside look at the creative process of legendary manufacturer, Maserati, with the focus being on the new Levante

Los Angeles (October 13, 2017) – The Petersen Automotive Museum has teamed with Maserati for an interactive new exhibit that will provide guests with an opportunity to examine how an elite Italian automobile is manufactured. Set to debut on Saturday, October 14th, “Made in Italy” will detail the process of bringing the Maserati Levante luxury SUV to market—from concept to creation.

The exhibit will include five rooms, each representing a different stage in the production line: raw materials, bare body shell, drivetrain, trims and finishes, and the final product. By utilizing the interactive tools available in each room, museum visitors will find themselves immersed in a captivating educational experience. Cutaways located throughout the exhibit will offer mechanical details, and describe the undertaking of research, manufacturing, and logistics required to develop the vehicle.

Founded in 1914 in Bologna, Maserati is internationally acclaimed for designing and manufacturing sports and luxury cars that exude Italian style and signature agility.  The Petersen’s new “Made in Italy” exhibit will follow the success of the extremely popular “Design the Line” display in 2015, which featured the 2016 Quattroporte S Q4.

Named after the Mediterranean wind, Levante marks the luxury sports car manufacturer’s entrée into the SUV sector. Available in North America since September 2016, the mid-size SUV has already surpassed segment standards with the usage of lightweight materials, 50:50 weight distribution, and the lowest center of gravity among competitors.

“Our ‘Made in Italy’ experience is intended to be both compelling and informative,” said Petersen Executive Director Terry L. Karges. “We are inspired by Maserati’s commitment to creating dream cars and want our guests to see the brand’s process of turning dreams into reality.”

To learn more about the Petersen Automotive Museum and its exhibits, please visit www.petersen.org. For more information about Maserati craftsmanship, visit www.maseratiusa.com.


ABOUT THE PETERSEN
The Petersen Automotive Museum Foundation is a non-profit 501(c)(3) charity. The Museum is located at 6060 Wilshire Boulevard (at Fairfax) in Los Angeles, California, 90036. Admission prices are $16 for general admission adults, $13 for seniors and students with ID, $8 for children ages 3 to 12. Active military with ID, personal care attendants and children under three are admitted free. Museum hours are 10 a.m. to 6 p.m. For general information, call 323-930-CARS or visit  www.Petersen.org.