August 22, 2017 KahnMedia

SPECIAL LOWRIDER DISPLAY AT MONTEREY CAR WEEK TO SIGNIFY LAUNCH OF STRATEGIC PARTNERSHIP BETWEEN CLASSICCARS.COM AND PETERSEN AUTOMOTIVE MUSEUM

Game Changer – Photo courtesy of the De Alba Family


Agreement will help leverage reach, extend expertise within international collector car community

Monterey, Calif. (August 14th, 2017) – A special exhibit of lowriders will be showcased at two of Monterey Car Week’s most exclusive events, as part of a new strategic partnership announced today by ClassicCars.com and the Petersen Automotive Museum.

Inspired by The Petersen’s recently opened exhibit: “The High Art of Riding Low: Ranflas, Corazón e Inspiración,” the lowriders will be showcased at McCall’s Motorworks Revival and The Quail: A Motorsports Gathering. Vehicles have been speclifically selected, utilizing The Petersen’s cultural and educational expertise and ClassicCars.com’s contextual background.

The Monterey display will feature a trio of Chevrolets, uniquely crafted by Southern California’s most legendary lowrider customizers. These include “The Only One,” a candy blue 1961 Impala convertible owned by Ricardo Bazon and built by Top Notch Customs in Riverside; “El Padrote,” a 1936 Master Deluxe from Montclair-based Mario’s Autoworks; and a 1964 Chevrolet Impala named “Game Changer,” owned by Tweet of King Chevys.

“Bringing this collection of historically significant lowriders to Monterey Car Week will certainly expand the breadth of cars typically shown during these influential events,” said ClassicCars.comPresident and CEO Roger Falcione. “This is a great opportunity to launch this partnership, by demonstrating how the world’s largest classic and collector car marketplace and the world’s greatest automotive museum can team up to attract a younger, more diverse generation of enthusiasts.”

Petersen Automotive Museum Executive Director Terry L. Karges said the Monterey exhibit “will give attendees a first-hand look at the impact and influence that lowrider design has had on the collector car world. We think this is an ideal way to launch this new partnership with our colleagues at ClassicCars.com.”

In addition to the development of unique exhibits at prominent collector car events, the agreement establishes The Petersen as the official museum of ClassicCars.com. This will enable the public to have greater access to the museum’s collection, while incorporating data and contextual perspective from ClassicCars.com.

The partnership allows for the sharing of recently digitized Petersen Automotive Museum content—images that haven’t been seen in decades–on ClassicCars.com, reaching an audience of millions of enthusiasts. It also creates an online portal on the ClassicCars.com site for Petersen Automotive Museum members to list for-sale vehicles from their private collections and get exclusive access to vehicles listed by fellow club members before they are offered to the public.



ABOUT CLASSICCARS.COM

Founded in 2007 and headquartered in Phoenix, Arizona, ClassicCars.com is home to the industry’s largest community of collector car owners, buyers and enthusiasts. ClassicCars.com is devoted to helping owners sell classic vehicles online. Featuring more than 30,000 vehicles for sale by private sellers, auction houses, and specialty dealerships around the world, ClassicCars.com is home to the world’s largest online selection of classic and collector vehicles for sale. For more information, visit www.ClassicCars.com.


ABOUT THE PETERSEN

The Petersen Automotive Museum Foundation is a non-profit 501(c)(3) charity. The Museum is located at 6060 Wilshire Boulevard (at Fairfax) in Los Angeles, California, 90036. Admission prices are $15 for general admission adults, $12 for seniors and students with ID, $7 for children ages 3 to 12. Active military with ID, personal care attendants and children under three are admitted free. Museum hours are 10am to 6pm. For general information, call 323/930-CARS or visit www.Petersen.org.