February 17, 2016 KahnMedia

HELLWIG PRODUCTS TAPS KAHN MEDIA AS AGENCY OF RECORD

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Leading suspension company that has been designing and manufacturing performance, towing, load-control and safety products in California for 70 years chooses Ventura County based agency for public relations and marketing support.

Visalia, Calif. (February, 2016) – Hellwig Products, one of the most historic and respected names in suspension manufacturing, has named Kahn Media as its Agency of Record. Kahn Media will spearhead public relations, digital and content marketing, branding and design for Hellwig, as the brand celebrates its 70th anniversary and rolls out dozens of new products for the latest muscle cars, light trucks, UTVs, military vehicles and more. Kahn Media will assist Hellwig Products with a variety of initiatives, from public/media relations and product placement to digital marketing (social media management, forum outreach, search engine marketing), advertising, branding, videography and more.

“We are very proud of our history and heritage in the automotive industry, but we also recognize that in order to succeed, you must constantly innovate and evolve,” said Hellwig Vice President Melanie White. “We believe this new relationship will help us continue to reach new markets and new customers. Over the past few years I have gotten to know Dan Kahn and his team, and I believe their creativity, technology and passion for the industry make them an excellent fit for this new program.”

Founded by Rudy and Don Hellwig following WWII in 1946 with a “helper spring” designed to help cars carry heavy loads, Hellwig Products has grown over 70 years and four generations of family leadership to manufacture a variety of suspension products, from performance sway bars for modern and classic performance cars to handling and load control systems for the truck, Jeep, off-road, RV, commercial, government/military, and private security markets. Every Hellwig part is engineered, tested and manufactured at its facility in Visalia, California, using domestically produced steel– ensuring maximum performance and reliability – all backed by the same Lifetime Warranty Rudy Hellwig insisted on in 1946.

“In marketing, the best companies to work with are those that have a good story, great products and pride in what they do – which is why we are thrilled to work with Hellwig,” said Kahn Media president Dan Kahn. “As a lifelong amateur road racer, the prospect of working with a suspension company focused on constant innovation and dedicated to American manufacturing is exciting. Getting to work with Melanie White, a fourth generation family business leader who is extremely well respected in the automotive aftermarket is a bonus. We look forward to a long and fruitful partnership.”

To read more about Hellwig Products, please visit www.HellwigProducts.com. For more information on Kahn Media and its capabilities, visit www.KahnMedia.com.