Iconic BMW Performance Brand Chooses Kahn Media to Promote Its New Line of Tuned BMW Sport Sedans, Motorsport Programs & High-Performance Parts
Los Angeles, Calif. (April 15, 2013) – Dinan Engineering has named Los Angeles based Kahn Media as its agency of record. Kahn Media will be charged with public relations, media outreach, strategic communications and social media marketing to help the Morgan Hill, California based BMW tuner and engineering house launch its latest line of tuned BMW Sport Sedans, as well as promote its performance parts, national dealer network and championship winning motorsport programs.
Kahn Media, a PR and Social Media Marketing firm with deep roots in the automotive industry, will work with Dinan to promote new vehicle launches, coordinate press drives, ramp up the company’s social media presence and publicize Dinan’s highly-successful racing endeavors and engineering projects.
Founded in 1979, Dinan is well established as North America’s premier BMW tuner. Dinan develops, manufactures and markets a comprehensive line of high performance BMW vehicles and performance parts, distributed through a nationwide network of Authorized Dinan BMW Performance Centers. Dinan cars and components are backed by a comprehensive warranty program, introduced in 1996 with the cooperation of BMW of North America, that provides BMW owners with matching coverage to that offered by BMW’s new car warranty, ensuring that Dinan performance enhancements and the BMW they have been installed in are covered for up to 4 years or 50,000 miles.
“After 34 years of engineering, manufacturing and marketing Dinan Signature Series BMWs and the individual components that comprise them, I’m proud of the reputation Dinan has forged as the preeminent BMW tuner in North America,” said Steve Dinan, President of Dinan Engineering. “Launching our latest line of sport sedans and promoting our parts and racing programs are critical to the continued success of our company, and finding the right partner that understands social media, PR and the automotive industry was very important to our continued success. Kahn Media has an excellent reputation and we look forward to working with them on some very exciting programs moving forward.”
Dinan offers a broad range of BMW performance products from engine, driveline and chassis tuning components to complete Dinan Signature Vehicles and is heavily involved in BMW’s Factory works racing program. As a serious BMW Tuner, Dinan’s objective is to offer complete performance solutions for the entire range of BMW models. Every Dinan vehicle sold is backed by a manufacturer-like four year /50,000 mile warranty and is serviceable at any Dinan approved BMW dealer or performance shop.
“Dinan is a brand that everyone has heard of, but they may not be aware of the serious engineering and craftsmanship that goes on behind the scenes,” said Kahn Media president, Dan Kahn. “Adding a brand like Dinan to our roster is an honor and it’s going to be a blast to work with Steve and his team, promoting amazing new cars and one of the most successful sports car racing programs in the country.”
Kahn Media (www.KahnMedia.com) is based in Reseda, California and specializes in all things driven. With a deep understanding of the traditional media industry and the new media landscape, Kahn builds hybrid media campaigns that merge traditional PR campaigns with social media marketing programs that simultaneously increase brand awareness, improve sales and drive search engine optimization. Other Kahn Media clients include HRE Wheels, The Petersen Automotive Museum, Hotchkis Suspension, Flowmaster Exhaust, Hurst Shifters, B&M Racing, Red Line Oil, Venchurs Vehicle Systems and more.
Dinan Engineering Inc. (www.dinancars.com) Founded in 1979, Dinan is well established as North America’s premiere BMW tuner. Dinan develops, manufactures and markets a comprehensive line of high performance products and systems, distributed through a nationwide network of Authorized Dinan BMW Performance Centers that includes select BMW Dealerships and Independent BMW Service/High Performance facilities. Dinan’s industry leading warranty program, quality products and solid engineering have helped to make Dinan an almost household word among BMW driving enthusiasts.