As GM prepared for its 2013 west coast vehicle debut for the 2014 Corvette Stingray , Kahn Media lined up maximum exposure with some of the biggest media outlets.
The 2014 Corvette Stingray C7 has been highly polarizing, with no shortage of opinions being voiced. While praise of the 2014 Corvette has been widespread, some of the criticisms have centered on the rear end, specifically the tail lights, which broke the tradition from the round style. Early photos of the car might have been misleading, perhaps, because the lucky few who had seen the car in person at its vehicle debut at the Detroit Auto Show had positive things to say about the new design. It was important to get the new Stingray out to the West Coast to give people the opportunity to see the redesign in person, and the Petersen Automotive Museum was thrilled to have the opportunity to host the West Coast debut in correlation with its 60th Anniversary of the Corvette Celebration March 1-2, 2013.
Our PR strategy for the C7’s debut, as well as the Corvette celebration as a whole involved spreading the word that the event was coming up and lining up feature stories. We met our goal – saw a sold out gala and an overwhelmingly popular car show and exhibit. Here are some of the big placements we received, including the Los Angeles Times, ABC News, Motor Trend, Autoweek and Hot Rod Magazine.