Kahn Media connects journalists with HRE Wheels to discuss the latest in wheel technology at SEMA 2012.
The SEMA Show is the biggest event of the year for HRE Wheels and 2012 marked the first year the company had displayed in the Central hall of the show, directly in front of the Ford Motor Company booth. With a large booth comes a large opportunity for automotive PR and Kahn Media was able to schedule an interview between Larry Edsall from the Detroit News and HRE’s President Alan Peltier. Alan talks about the plans for HRE Wheels in 2013 including their all-new CF2 Carbon Series, FlowForm, the first wheels from HRE designed to be more affordable and the success of the completely US built business in 2012.
The story appeared in both the print version of the Detroit News in the “Drive” section along with online coverage and syndication in outlets like the Denver Post, Long Beach Press Telegram, Automotive News and more. When it comes to automotive PR, being in front of companies like GM, Chrysler and Ford Motor Company in their local newspaper is always a good thing.
Read the story .